DECK THE HALLS WITH SHOPEEFOOD PAYDAY CHRISTMAS SPECIALS

Every year, we look forward to celebrating the year-end festivities with family and friends. Christmas is a time of joy and happiness and family gatherings, but it is also a time of cleaning, baking, and decorating the Christmas tree, leaving you little time to prepare lunch or dinner.  

From 20th to 25th December, ShopeeFood has lined up some amazing promos to start the Christmas cheer with RM25 off discounts and up to 99% off with ShopeeFood. Whether you are busy wrapping gifts, decorating the tree or just visiting, ShopeeFood has you covered. And with the ShopeePay mobile wallet, you can take advantage of amazing deals with a secure, rewarding payment and delivery experience with ShopeeFood.  

Here are the top three reasons why you should sit back, relax, and take advantage of ShopeeFood amazing deals this Christmas.  

Value for Money

“I went to a new restaurant recently. It was a little far from my place, but I loved the food. Luckily, I found it on ShopeeFood! Imagine my excitement when I could order in my favourite food from that restaurant. And the best part is that they offer great discounts. It is truly value for money and my Christmas just got better.”

Chin Yi Hong, Kuala Lumpur

Variety of Food  

“Christmas is my favourite time of the year. With so much to do, from all the cleaning, shopping, and decorating the Christmas tree, and so little time, I turn to ShopeeFood. You can order just about any type of food on the app. The choices are endless, and I can focus on getting ready for Christmas while my favourite foods are delivered right to my doorstep!”

Donovan David, Selangor

Convenient and Hassle Free

“When it comes to the festive season, especially Christmas, everyone is busy cooking for Christmas day. With technology being at our fingertips, I have opted to just order in. I can spend quality time with my family and friends and at the same time order great food from ShopeeFood. The safety and convenience of ShopeePay make my life so much easier”.  

Melanie Siew Li Shean, Selangor.

ShopeeFood connects users to various eateries, from restaurants to local street food stalls, where you can choose from a wide variety of cuisines. ShopeeFood is currently available in six locations: Kuala Lumpur and Putrajaya, Selangor, Penang, Johor Bahru, Ipoh, and Kota Kinabalu. Make your Christmas time extra special with us!  

Here’s ShopeeFood PayDay Amazing Deals Just You!

Order from a variety of restaurants like Salad Atelier, Kenny Rogers Roasters, Bubble Bee, JuiceWorks, Old Town White Coffee, Baskin-Robbins, Juicy and much much more:  

From 20th - 23rd Dec  

● 50% OFF Vouchers

● Free Delivery min. spend RM0

From 24th - 25th Dec

● Up to 99% OFF Vouchers

● Free Delivery min. spend RM0

New local sellers achieved 12 times uplift in sales on Shopee 12.12 Birthday Sale

Shoppers enjoyed more savings with over 23 million vouchers claimed

Shopee wrapped up the year-end shopping season with new local sellers achieving 12 times uplift in sales during the 12.12 Birthday Sale peak day as compared to an average day. Shoppers managed to save more through the best deals with brands and sellers, with over 23 million vouchers claimed on 12 December.

Health & Beauty, Home & Living, and Mobile & Accessories emerged as the top categories sold on 12 December. Among them, the top keywords searched are dress, kasut perempuan, blouse, baju kurung and powerbank, as Malaysians prepared to welcome 2023.

During the first two hours of 12 December, Shopee observed 8 times uplift in orders compared to an average day. Various cities across Malaysia outside the Klang Valley region emerged as top cities throughout the 12.12 Birthday Sale campaign period, with Johor Bahru, Kinta, Timur Laut, and Kuantan recording the highest number of orders.

Meanwhile, top 100 local sellers also achieved 8 times uplift in sales on the 12 December in comparison to average days. Top-performing local sellers include Dr Macio, Momo House, Hollywood MotorSport, cost2u and Tot.Retail & Wholesale.

On top of that, buyers also engage with their favourite local influencers who shared product reviews, tutorials and more during the campaign period with over 425K engagements recorded across social media.

Local delicacies dominated food orders for the 12.12 Sale with Satay Ayam and Roti Canai emerging as clear favourites for ShopeeFood users across Northern, Central and Southern regions. ShopeeFood also recorded an uplift in vouchers sold, driven by users supporting local brands. This included merchant heroes such as Tealive, ZUS Coffee, Ayam Gepuk Pak Gembus, Tiga Budak Gemok, Gigi Coffee, Thong Kee Cafe, Pop Meals, Sakura Donburi, Restoran Meng Kee, Universal Sambal and Planet Nasi Kukus. For mainstream brands, McDonalds and KFC continue to be favourites.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are humbled to see the positive uplift amongst new local sellers because they have utilised our ecosystem well to outperform on e-commerce. In the last 12 months, Shopee drove inclusion by helping over 251,000 new local sellers digitalise their businesses. Over 140 of them recorded over half a million in sales within the same period of time. Moving into 2023, Shopee strives to continue enhancing the user experience for both sellers and buyers, by innovating to serve local needs, and make e-commerce accessible to everyone.”

To wrap up the year, Shopee will be holding its Shopee Super Awards this Thursday to recognise the best-performing local sellers, brands, partners and talents of the year across the Malaysia e-commerce industry. Tune in to Shopee Live on 15 December, 7:30pm to catch exciting performances and celebrations with our brightest stars across different industry categories.

SHOPEEFOOD MERCHANTS LEAD THE WAY FOR OTHER ENTREPRENEURS TO SUCCEED

 Growing a business in the food and beverage (F&B) industry is not an easy feat, especially during the COVID-19 pandemic. Businesses which sustained growth are truly inspirational, especially homegrown brands that have built their business from ground zero and sometimes with limited resources compared to the bigger players.

It takes an immense amount of foresight and agility in adopting business models to suit current customer trends. The opportunities to do even better are aplenty, with many local merchant heroes opening new branches to meet popular demand for their food.

ShopeeFood is proud to partner with many of these local food enterprise heroes who have chosen the mobile app as their preferred digital solution and delivery provider. Many local merchants have successfully adopted digitalisation to expand their market. This is not a surprise as at least 90% of more than 800,000 local MSMEs (micro, small and medium enterprises) are estimated to continue adopting digital solutions for their businesses by 20251.

“We are honoured that ShopeeFood has contributed to the success of our local merchants through our digital solutions. Being on our platform has opened up many potentials for our local merchants as they explore the advantages of incorporating digital solutions in their business models,” said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.

“We are certainly proud of them and their successes. They are an inspiration not only to us but to other new entrepreneurs as well. We will continue to provide the support required to help uplift our local merchants, such as our upcoming year-end 12.12 Birthday Sale. Merchants can look forward to connecting with new customers as well as offer their loyal customers even more value and rewards via the promotions we have lined up,” she added.

ShopeeFood not only offers a convenient and seamless food delivery experience but also allow users to utilise its mobile wallet (ShopeePay) to make secure payments easily when ordering food. Merchants on ShopeeFood and ShopeePay can also leverage Shopee’s platform to discover and engage new customers. They are also able to generate more sales revenue via ShopeeFood’s regular promotions and special deals. Currently, ShopeeFood is available in Kuala Lumpur and Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu.

Hometown Favourite

ShopeeFood local merchant, Borenos Fried Chicken, has made quite a name as the favourite fast-food chain in Kota Kinabalu for their juicy fried chicken. The Sabah-based brand is so popular that they constantly receive requests from customers to open new outlets in other parts of the country.

“Fans of our fried chicken are not only found in Kota Kinabalu but also from out of Malaysia, especially in Southeast Asia. We are thankful to our loyal customers who want us to open an outlet in their hometown,” said Janice Yeo, Founder of Borenos Fried Chicken.

The local enterprise started using ShopeePay in June 2021 and ShopeeFood in July 2022 to explore new ways to serve its customers during the COVID-19 pandemic. “As a business, we must evolve to suit the needs of the masses as the world becomes more technologically advanced. It was only natural for us to join ShopeeFood to reach a wider audience as well as to establish a more convenient platform for our customers to connect with us,” explained Yeo.

Yeo also added that customer transactions are more convenient and streamlined with ShopeePay which is easily available on the mobile app. “As both food delivery and payment are available under one application for our customers, there are fewer barriers for them to use either feature,” she said.

Founded in 2015, Borenos Fried Chicken currently has three outlets in Kota Kinabalu – a flagship store in Asia City Complex, and two other locations in Plaza 22, Papar, and Alamesra, offering dine-in, takeaway and delivery services. The company is also planning to expand its delivery service to the peak of Mount Kinabalu for its fried chicken to be enjoyed just about anywhere.

Order these Borenos favourites from ShopeeFood: Full Spring Chicken Meal, a juicy whole chicken served with coleslaw, fries and drinks; the 1-Piece Cheesy Chicken Rice, Borenos fried chicken served with savoury cheese sauce and rice; and the Premium Chicken Burger, a made-to-order juicy chicken thigh drenched in sweet and smokey BBQ sauce between a charcoal bun.

Store link: Borenos Fried Chicken

Building Business Confidence

Dubbing itself as Malaysia’s #1 Tech-Driven Coffee Chain, homegrown brand ZUS Coffee first opened store in Kuala Lumpur towards the end of 2019. Today, it continues to brew success delivering over 8.8 million cups of coffee to date - staying true to its vision to evolve the concept of coffee consumption to make speciality coffee affordable for everyone, every day.

“Our journey has been positive with so many Malaysians loving our brand and products. Customers have been sending in requests for us to open up in their neighbourhoods. We also ensure that the local community benefits from our expansion through job opportunities,” said Stephy Foong, Vice President of Growth and Marketing, ZUS Coffee. 

Since being on ShopeeFood three years ago, Foong says the coffee chain utilises customer data it receives from the platform to make better business decisions. “We can now predict a spike in sales period to better manage our inventories,” shared Foong.

For ZUS Coffee, going digital is not just an advantage for the business but also a way to give back to its customers, which in turn helps build loyalty. “The ease of ShopeePay and ShopeeFood have attracted many customers to utilise the platform, and in turn, we were able to reach out to new customers through it. The platform has also allowed us to better understand our customers’ taste preferences, and this helps us to create more innovative products around our coffee products,'' concluded Foong.

Try these ZUS Coffee bestsellers: Spanish Latte, espresso-based with sweet and textured milk, Gula Melaka Latte with espresso, gula melaka, pandan and coconut cream, and CEO Latte, a stronger pick-me-up with less milk, stronger coffee.

Store link: ZUS Coffee

A Must for Survival

Not all F&B businesses were negatively impacted during the pandemic; in fact, some were even established at that time and have flourished since. One example is a popular local food enterprise brand: Classic Taiwan Braised Pork Rice and Dessert. This Malaysian homegrown brand selling authentic Taiwanese food with a local twist now has 29 outlets in Klang Valley, Melaka, Kampar and Johor with plans to open even more.

“Aside from constantly innovating our menu to attract customers and adopting technology for our daily operations, ShopeeFood has helped us improve our brand visibility,” said Tiang How Soon, the 36-years old founder of the brand.

“We opened our restaurant around the time of the Covid-19 pandemic. The pandemic lockdowns meant that we had to turn to technology to expand our sales avenues and discover more customers. We were also able to come on-board ShopeeFood easily and this was an important factor when we considered going digital. Since being on ShopeeFood two years ago, our sales have increased, and we often get positive feedback from our customers. More so because most of our customers are e-wallet users that enjoy seamless processes for ordering and enjoying their food,” added Tiang.

For new and modern entrepreneurs that are looking to start their own food business, Tiang offered good advice from his own experience. “Continuous learning is key. There is always a new concept, new taste and new service. There is no time for you to stop and rest,” he concluded.

Order these hot picks from Classic Taiwan on ShopeeFood: The classic comfort food Taiwan Braised Pork Rice, the popular street food Oyster Mee Shuah, and all-time favourite snack Taiwanese Salty Fried Chicken.

Store link: Classic Taiwan Braised Pork Rice and Dessert

The Sweet Taste of Success

It is no secret that Malaysians love bubble tea and dessert-inspired beverages. By just looking at the mushrooming of specialty beverage outlets, it is easy to tell how competitive the sector has become. Bubblebee in this respect is a local food enterprise that has done well.

Established just three years ago in Shah Alam, the Malaysian-based company now has 56 outlets in West Malaysia – and with growing demand, they are opening even more outlets nationwide in the near future. Currently, the business is also expanding into retail where loyal customers can also get their hands on Bubblebee merchandise.

“Bubblebee is recognised throughout Malaysia and we are grateful to our customers and their endless support since the opening of our first outlet. We believe in the idea that you don’t just build a business, but in building people and communities. This is why our motto is to bring smiles to everyone’s day – one person, one cup and one neighbourhood at a time. We are proud to have been able to deliver this and more to our fans,” said Shahmira bin Muhamad (Shuib), one of the three Directors for Bubblebee.

Incorporating technology into the daily business operations has allowed Bubblebee to enhance its efficiency and food quality. This also enhanced customer experiences. Since joining ShopeeFood a year ago, Shuib said Bubblebee has leveraged on the platform’s seller features to improve its productivity significantly, which has led to an increase in profit margins as well.

Check out these Bubblebee bestsellers on ShopeeFood: Golden Series Ice Cream paired with honeycomb, Honey Ice Cream drizzled with honey and served with crispy cereal, and Milk Series for that creamy goodness.

Store link: Bubblebee

Make sure to check out December’s 12.12 promos and discounts from ShopeeFood and ShopeePay when ordering. Here’s what is in store:

ShopeeFood

• Free Delivery with RM0 min spend
• Discounts up to 50% OFF on selected merchants. Lookout for these popular names: ZUS Coffee, Thong Kee Cafe, Old Town White Coffee, Bubblebee, Hotpot Kitchen, Black Whale, Coolblog, Tea Garden, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen - Vietnam Coffee, Nasi Lemak Saleha and much more
• Shocking Sale at RM12 until the 12th December 2022. Here are some yummy merchants to try from Marrybrown, Neighbourhood Food Court Kota Damansara, Restoran Mariya, Nurich Cafe and Catering, King Tomyam Kitchen, MyLaksa, BMS Organics, Tiger Sugar, Sangkaya, Baskin-Robbins, HWC Coffee, JuiceLab and lots more. Be sure to check details on ShopeeFood app: https://shopeemy.onelink.me/356033421/cbsteheh

ShopeePay

• Get RM10 Cashback AND 500 Shopee Coins when you transfer with DuitNow min. RM50

Enjoy SDS Christmas Meals Can be an Action for Charity Too

 Jingle bell is ringing. The long-waited Christmas is afoot. Apart from stuffing the big, red socks, it’s time to plan to stuff your tummy with scrumptious Christmas feast. Celebrate Christmas at SDS with its Christmas menu is definitely a wonderful choice, as SDS has tied its Christmas tastiness with the community project to cheer up orphans in this festive season.

The community project which named “Light Up Happiness” was first launched by SDS in year 2019. Customers who order and enjoy any of the Christmas main dishes at SDS Café are encouraged to untie the surprise gift tied on the light strips which hung on Christmas tree, and bring home the small token. Upon the removal of gift from Christmas tree, the light bulb will become visible. After all gifts have been claimed, all light bulbs on the tree will become visible, signifying the happiness is lighted up. SDS has made initiative to bring a cake to orphanage with every lighted Christmas tree. Since the project has received overwhelming responses, SDS decided to restart the project in this Christmas.
“We hope everyone we love can live out the true meaning of Christmas,” said Ms. Denise, Marketing Manager of SDS.

“We know children love Christmas, and of course, including those who don’t have a chance to enjoy the festive with their family members. Therefore, we initiated this project, and invite our customers to join us for the meaningful moments. All they need to do is enjoy the Christmas menu at SDS Café and collect a free gift from us, and they have helped to light up the Christmas’s happiness of orphans. We strongly encourage our customers, especially parents, to take part in this project and make a great way to show their children the joy and benefits of giving back to the community.” Ms. Denise commented.

The community project is carried out now till Christmas, which is 25 December 2022 at SDS Cafes Taman Cahaya Kota Puteri, Taman Nusantara, Desaru, Taman Johor Jaya, Taman Perling, The Mall Mid Valley Southkey, Paradigm Mall JB, AEON Mall Tebrau City, AEON Mall Kulaijaya, and AEON Mall Nilai. Customers are eligible for the free gifts hung on Christmas tree with any order of “Ho Ho Ho Chicken” or “Santa Salmon” when they are dining at SDS. While stocks last.

Cracking Christmas treats launched at SDS Cafe in this holiday season including the mentioned two main dishes, “Ho Ho Ho Chicken”, “Santa Salmon”, and two side dishes good for sharing, “Fried Colis” and “Cheesy Nachos”. You will definitely proud of your choice when you savour “Ho Ho Ho Chicken”, the super tender grilled chicken chop with raisin sauce, available at RM17.90++. Lip-smacking “Santa Salmon”, the pan seared salmon with SDS exclusive capers sauce, available at RM38.90++ can surely satisfy the palate of fish lovers. Vege always good for festive feasting. Fried to perfection, “Fried Colis”, the crispy fried broccoli and cauliflower, available at RM17.90++, adding delight to the Christmas enjoyment. “Cheesy Nachos” which is available at RM10.90++ is also an unmissable essential in this Christmas.

Not just these. Allow yourself to be enticed by SDS Christmas-only signature roasted chicken, “Herb Roasted Whole Chicken”, and new flavour, “Korean Spicy Sauce Whole Chicken” too in this one and only festive season. Available at RM39.90++, the two chickens which deeply marinated with secret recipes, and Oppa’s favourite Korean spicy sauce, are believed to cheer up 2 to 3 eaters each. For those who wish to stay away from cooking smells, SDS has made your life easier with its Christmas party sets. “Jolly December Set” which is available at RM62, filled with all the essentials for every mouth, such as a “Herb Roasted Whole Chicken” or “Korean Spicy Sauce Whole Chicken”, “Fried Colis”, “Cheesy Nachos”, 3 pieces of muffins, and a “X’mas Log Cake” at standard size. “Santa Party Set” which is available at RM78, can certainly cheer up your party guests with its content, such as two roasted whole chicken at your prefer favours, 2 sets of “Fried Colis”, “Cheesy Nachos”, 6 pieces of muffins, and a “X’mas Log Cake” at royal size. Pre-order at least 3 days in advanced to enjoy the scrumptious at any SDS Cafe or take away for home gathering.

Refreshing beverages are always a must, to complete a luscious meal. Cool notes lover can choose to enjoy “Jolly Holiday”, the fizzy grape soda drink with fresh pineapple & pomegranate, available at RM10.90++ for add on with any order of the Christmas main dish, and RM12.90++ for ala carte order. “Hazelnut Chocolate”, the creamy chocolate drink mixes with hazelnut, available at RM8.90++ for add on with any order of the Christmas main dish, and RM10.90++ for ala carte order is surely the best choice for chocolaty tooth.
Christmas menu is available at SDS Cafes from now till 1 Jan 2023.

“Christmas is incomplete without cakes,” said Ms. Denise.
Topping off a fine day with the line-up of Christmas cake introduced by SDS, ranges from RM60 to RM85. “X’mas Log Cake”, the chocolate sponge with chocolate fudge filling, which is available in standard and royal size, sold at RM62 and RM78 respectively, assist you in sharing a Christmas tale with your loved ones. Cheer your kids too with “Santa House”, the unique designed “chocolate house” sold at RM60. Leave more spaces in your phone for this photogenic Christmas cake, “A Christmas Blessing”, available at RM85, which have your beloved Santa sit in the magnificent snowdome. A white Christmas is always the most longing atmosphere. That’s the reason for the need of the whitely cake, “Here Comes Santa”, the vanilla sponge with white chocolate mousse and raspberry filling, sold at RM65. Indulge yourself in the cool Christmas too with a bite on “Winter Holiday”, the chocolate sponge with cookies and cream Gelato, which is available at RM68.

SDS encourage customers to pre-order any of the Christmas cake at SDS outlets or official website www.sdsgroups.com, at least three days in advance till last pick-up date, which is 1^st January 2023, to secure their prefer flavour. SDS members also eligible for 10% discount when they purchase their fav in any SDS outlet.

“We hope our customers can enjoy our meals while sing the carols together with us too,” Ms. Denise added.
SDS has also modified their official jingle with Christmas limited lyrics in this holiday. The jolly Christmas jingle will be played in each SDS outlet and during roadshows.
“It is always our pleasure to cheer up fans. Therefore, we have collaborated with local shopping malls to organize Christmas activities and giveaway our token of appreciation to our supporters.” Ms. Denise said.
Exciting Christmas activities announced by SDS including “Clap for Happiness” roadshow which encourage shoppers to clap to their loudest to redeem Christmas mini gift, “Colouring Contest” which encourage the born of little Picassos, and more. Apart from that, SDS is going to run their Christmas social media LIVE stream as well to spread the happiness of Christmas to their fans online. More information can be found on their official Facebook.
Details on SDS Christmas promotion can be found at their official Facebook at www.facebook.com/sdsgroups .

SDS outlets are located at Taman Cahaya Kota Puteri (NEWEST), Taman Nusantara, Taman Impian Emas, Bangi, AEON Mall Nilai, Bandar Seri Putra, Lotus Setia Tropika, The Mall, Mid Valley Southkey, Desaru, Plaza Pelangi, Paradigm Mall JB, AEON Mall Tebrau City (Fanpekka Cafe), Johor Jaya, JB City Square, AEON Mall Kulaijaya, Taman Perling, Taman Universiti, Kota Tinggi, KSL City Mall, AEON Mall Nilai, S’Mart Pandan, Giant Plentong, Masai, Ulu Tiram, Taman Scientex, Kangkar Pulai, Setia Indah, Kota Masai, and SDS Bakery at La Boheme AEON Mall Tebrau City, AEON Mall Kulaijaya, AEON Mall Permas Jaya, AEON Mall Bukit Indah, AEON Mall Taman Universiti, and AEON Mall Bandar Dato’ Onn.

Johor Bahru Lamb Pot 三羊澳门秘制羊腩煲

 

第一次吃汤底超级浓郁的羊腩煲，里面的羊腩真的好嫩好入味，据说汤头是熬煮了16个小时的，真的好浓郁，也没有奇怪的骚味，加了其他配料蔬菜，很下饭！

也可以拿来烫其他肉类，味道也很好。

虽然羊腩煲本身里头就很多羊肉和配料了，可是如果吃不够的话，还可以选择其他的火锅料，可以选择的配料也很多。

比起羊腩煲的浓郁汤头，喝多了可能会觉得重口味，而极品鲍鱼黄金鸡煲的汤头是清甜的，可以一口接一口地喝也不腻。里面还有澳洲小鲍鱼。不吃羊肉的朋友可以选择黄金鸡煲，里头的菜园鸡和其他食材都很新鲜好吃。

三羊澳门秘制羊腩煲在吃茶三千隔壁。有个很好认的巴士造型外墙。

Sanyang Macau Lamb Pot 

19 & 21, Jalan Sutera Tanjung 8/2, Taman Sutera Utama, 81300 Skudai, Johor

+60 11-7221 2919

Shopee wraps up a successful 11.11 Big Sale with 6 times uplift in new local sellers

 

Shopee concluded its 11.11 Big Sale, with more than 6 times uplift in new local sellers partaking in the campaign for the first time compared to average day. Shoppers saved over RM18 million through amazing deals from sellers and brands on 11 November.

With a wide variety of products from local sellers as well as trusted brand partners, shoppers found all they needed on Shopee. Home & Living, Health & Beauty, and Groceries & Pets emerged as top categories sold during the 11.11 Big Sale’s peak day.

Meanwhile, local sellers also saw a boost in their sales, with over 3.2 times uplift in items sold by local sellers on 11 November compared to average day. Dress, kasut perempuan and blouse emerged as top keywords searched as Malaysians prepare to usher in the new year. Interestingly, Khairulaming Brand, PRODIY, Marshear Beauty, Momo House, and B.S.B emerged as top local sellers recording the highest orders made.

Malaysians continued to prefer digital payments with approximately 6 times more orders paid via ShopeePay. Shoppers preference for using ShopeePay was seen in four main categories: electronics, FMCG products, lifestyle items and fashion. Items in demand for these categories are mainly from health & beauty, home & living, home appliances and women’s fashion. 

Malaysians also once again took advantage of ShopeeFood’s signature promotions like Free Delivery, Super Deals and Shocking Sales to demonstrate rice based dishes as their favourite food option with over 50 thousand rice dishes ordered on ShopeeFood during 11 November. Other favourite food orders included Fast Food, Chinese and Malaysian dishes. Food brands most ordered on 11.11 were popular names like McDonalds, KFC, Tealive, Pizza Hut, Chase and MarryBrown.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We’re really humbled to see the impact of our efforts on helping local sellers and influencers on our platform achieve a significant level of sales and engagement uplift. We have even more exciting deals and activities lined up for the rest of the year-end shopping season. We look forward to helping more businesses capture new growth opportunities, while bringing joy and engaging content to consumers through more collaborations with our influencer community.” 

Wrapping up 2022, Shopee will be holding its Shopee Super Awards to celebrate our best and brightest stars within the Shopee community. From 15 November till 30 November, Malaysians can vote for their favourite brands, sellers and talents while standing a chance to win up to 8 million Shopee Coins and other prizes such as: Samsung 65" Smart TV, Dyson V11 Fluffy Vacuum Cleaner, Xbox Series X, Dyson Supersonic™ Hairdryer &  XiaoMi Poco X3 Pro. Don't miss this opportunity to support your favourites! Visit https://shopee.com.my/m/shopeesuperawards2022 today.

Shopee: The Future of E-Commerce with Malaysian Influencers

 

KUALA LUMPUR, 2 NOVEMBER 2022 – Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).

Emphasising the power of livestreaming to build more engaging and personalised relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” programme, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“

“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”   

Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”

Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalised content are important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't have the intention of going live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and even feedback on each other’s livestream feeds.

Swazwani added, “I practise transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share about my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”

In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.

Shopee Reveals How Influencer Communities Build Trust

 

30% of Malaysian Buyers Reaffirm Purchase Decisions Through Relatable Influencers

KUALA LUMPUR, 26 OCTOBER 2022 – Shopee, Malaysia’s leading e-commerce platform, studied the impact of Malaysian influencers on informing Malaysians’ purchase decisions online. Shopee’s marketplace study* examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers.

Five in ten of Malaysians relate most to micro-nano influencers with follower count under 500,000. The surveyed buyers find these influencers relatable because they occupy a niche in posting word-of-mouth recommendations to well-acquainted circles of interest. The degree to which Malaysians follow influencers in other tiers are spread: 25% like Mega influencers (over 1 million) and 22% prefer macro influencers (with 500,000 to less than a million followers). With the rise of influencers in Malaysia, 3 in 10 buyers want influencers to bond with them on a personal level so they can continue to stand out from their peers.

A third (30%) concede that they follow influencers to reaffirm their shopping choices before they purchase a product. 22% habitually follow influencers to stay on trend or to educate themselves, 21% find them relatable, 20% want to discover new things, and only 7% choose to follow them for their popularity. Across generations, Malaysians online want access to information that helps them shop smarter.

The most popular type of influencer content, according to a third (33%) of Malaysian buyers, are reviews, vlogs and unboxing videos. Unboxing has become a popular trend across e-commerce, particularly for Shopee livestream influencers, where they have the advantage of showcasing the full potential of products and demonstrating their effectiveness in action to their strong community of followers. It has become the most trusted way for them to share personal advice, get two-way feedback, and answer questions about the product directly with compelling proof.

Remaining buyers surveyed find inspiration in the following types of content: 20% watch DIY hacks, tips, and tricks, 19% feel rewarded by giveaways, special offers or contests, 15% discover new products or feature launch announcements, and 12% prefer interactive videos, livestreams and polls. Shopee brings communities together through content that entertains and for influencers to forge meaningful connections in real-time channels like Shopee Live.

“With many new sellers on the marketplace since the pandemic, buyers understandably are faced with more to choose from and more unknowns. Our influencers are a trusted community: Malaysian shoppers on our marketplace know the source, perceive them as fellow peers, and look to them to determine if they’re getting the best prices and whether they can trust user recommendations,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

When Shopee asked 1,035 sellers what type of content they thought influencers should post on social media to help Malaysians shop smarter, 48% of sellers preferred influencers to post relevant and genuine reels and videos of their product. 24% wanted their products featured organically in engaging content, 15% wanted to see their products on influencer selfies, and 15% wanted influencers to give away their products in live interactions.

“We strongly believe that our community of influencers will help our sellers achieve sustainable growth because we see more Malaysians trusting them to inform their shopping decisions. Shopee Affiliate Programme, Shopee Influencer Marketing Programme, and Shopee Live are examples of how sellers can leverage trusted communities to cultivate more meaningful and loyal relationships online,” Soh added.

This study kicks off Shopee Malaysia’s November edition of e-commerce insights on how Malaysian influencers resonate with local audiences and how sellers can engage them to cultivate loyalty online. Further insights will be revealed on 2 November 2022. Shopee will level up these individuals by bringing the community closer through its Shopee Influencers Fest Countdown Party on 10 November 2022.