I believe every woman can shine in her own way, provided she makes effort to love and take care of herself. A woman with healthy body and positive mind, you are sure a charming one.
Instead of just looking for pretty face, Guardian Malaysia is now searching for 4 women who love themselves, take care of their health and physical beauty, and with positive and pleasant personality to best fit the bill as 'The Face of Healthy Beauty'. They had the first semi-final round on 16/6/2019, in City Square Johor Bahru. After casting session in Southern region, 25 entrants were shortlisted for semi-finals to select the top four. They will progress to the Grand Final in Kuala Lumpur on 27 July 2019.
The four finalists who are selected from the Johor Bahru semi-final are Nor Marissa Alia Binti Ahmad Lokman, Sim Yun Jiew, Wienda Hidayu Binti Harun and Yasmin Binti Khalid.
More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my. Guardian customers can vote for their favourite finalist on the microsite, from 8/7/2019 till 24/7/2019. The votes received for each finalist will contribute 50% of the total score at the Grand Final. For one vote, no purchase is required. To have 5 votes, you need to purchase any item from Guardian and for 10 votes, you need to purchase any item of participating sponsor brands in a single receipt. If that particular contestant wins in the Grand Final, she will do a draw to pick her lucky voter. A total of 4 draws will be done. Each winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.
The next session of semi-finals will be in Penang this weekend where another 4 finalists will be selected from the Northern region.
At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.
“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”
Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.
“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.
By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.
He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”
“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.
All Malaysian females agaed 18 years old and above were eligible to join the search of 'The Face of Healthy Beauty'. Participants were required to upload a 30 seconds video of themselves to explain briefly the reasons they want to be The Face of Healthy Beauty or write in not more than 100 words. Entries were submitted online at https://theface.guardian.com.my.
One hundred shortlisted participants will be selected to attend different session of semi-finals to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.
Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to contribute to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors.
In addition to the four winners, there will be eight category winners to be awarded by sponsors. These are: Most Healthy (Blackmores), Most Elegant (Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L'Oréal), Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most Charming (TRESemmé)
The 25 selected participants were so confident and charming! First session was the self-introduction session. Some of them are MC, mothers, students and body trainers. They were all from different background but the one thing they have in common is they are so confident. Introducing about themselves on stage naturally is not that easy, especially in a crowded shopping mall on Sunday. I salute them.
Besides, they had QnA session on stage, which I thought it was even harder as they needed to brain their answer on stage and say it out to judges and audiences. However, everyone did pretty well and they were still very confident!
Lastly, they needed to do makeover with makeup provided on their table. They had to do it within time limit, which was 15 minutes.
By the way, I really love the makeup palette provided that day, the colors are so pretty! I was really envious as 25 of them could bring these palette home after the contest.
The running timer made me so nervous but all the participants were touching up their makeup calmly.
All the participants were really good in doing poses.
My favourite girl made it to final! She could pose really well.
It was exciting when they announced the 4 girls who can join the Grand Final. Hopefully my favourite girl can become one of the 4 winners in Grand Final!
Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, you just need to answer four questions related to healthy beauty. After answering, you will receive an instant voucher for their next purchase.
To know more information about this search, log on to https://theface.guardian.com.my.
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