The Raw. Brings Real-Time Skincare Consultation to Malaysians on Shopee Live

 

Malaysian skincare brand leverages Shopee Live to educate skincare enthusiasts

KUALA LUMPUR, 16 November 2023 – The Raw., a homegrown skincare brand, educates users on the importance of achieving healthy skin through Shopee Live. The company conducts interactive livestream sessions providing skincare consultation, informative do’s and don'ts of their products, and increases awareness on their range of specially-developed skincare for Malaysians. 

The Raw.’s knowledgeable skincare experts offer real-time consultation for users to share their skin concerns and discuss the best science-backed products and routines for their skin type on Shopee Live. They share their personal experiences with various serums, show before and after photos of themselves, and explain the science behind the active ingredients in the products and how it affects different skin. This approach fosters a sense of community among skincare enthusiasts, creating a trusted space where they feel heard, understood, and empowered to take control of their skin health.

Some burning questions that viewers have asked in-stream were: ‘I have dry skin, can I still use the acne drying solution?’, ‘Can I mix niacinamide with ascorbic acid serum? Will it cause me breakouts?’, ‘Can the arbutin serum be used by pregnant or breastfeeding women?’ and more. These experts share valuable advice and product how to’s.

“Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs. I hope to continue using Shopee Live to educate Malaysians on the science behind healthy skin to help them achieve their goals,” said Adibah Mazlan, founder of The Raw., and board-certified pharmacist.

The Raw.’s decision to embrace Shopee Live as an educational channel has proven to be a resounding success with over 30% of their orders coming in through live stream in 2023. This year alone, they have sold over 31,000 products, six times more than the year before, owing this improvement to their Shopee Live sessions. The company plans to increase their frequency from 110 to 140 livestreaming hours a week, propelling their mission in raising awareness on skincare to Malaysians.

"Live commerce has revolutionised the way brands connect with customers, and The Raw. is a prime example of this transformation. We believe that Shopee Live provides an unparalleled avenue for brands to have on-screen conversations, share informative insights, and showcase their products in an interactive way. We're incredibly proud to have The Raw. on Shopee Live and look forward to supporting their continued growth on the platform," said Kenneth Soh, Head of Marketing at Shopee Malaysia.

Before and after of Adibah Mazlan, who used her own products for three months to clear her skin

The Raw.’s products are developed with scientifically-approved ingredients that are gentle enough to address a variety of skin concerns, including acne, wrinkles, and dryness. Since its inception in 2020, they have sold over 47,000 products on Shopee. Their bestseller, ‘Acne Spot Drying Solution’, has helped over 17,000 Malaysians battle pimples, with close to 2,000 bottles sold monthly. 

“My passion for skincare stemmed from my personal struggles in fixing my acne. I realised that many formulations in the market have a high percentage of active ingredients that may not be suitable for all skin types to solve their specific skin concerns, and I wanted to fix that. Combining my pharmaceutical and medical knowledge, The Raw. was born to provide safe, high-quality, effective and most importantly, affordable products for Malaysian skin,” Adibah concluded.

Win up to RM1 Million with Shopee Live This 11.11 Big Sale

 

Join in on the fun with Kotak Duit Misteri on Shopee Live!

Get ready to embrace the magic of the biggest sale of the year at the lowest prices. Yes, it's that time of the year again for Shopee 11.11 Big Sale, where you can enjoy the absolute best in deals, entertainment, and savings! Malaysians, mark your calendars from now till 14 November 2023, for a shopping extravaganza like no other.

But that’s just the beginning — Shopee is spicing things up with a chance to win a share of  an incredible RM1 Million through Shopee Live! This 11.11 Big Sale, don’t miss out on super deals, amazing vouchers, and the potential to score big with Shopee.

Win up to RM1 Million with Shopee Live: Shopee's 11.11 Big Sale offers you a chance to win big while watching your favourite celebrities talk about the latest fashion and beauty trends and more. This 11.11, Shopee Live adds a touch of excitement with the Kotak Duit Misteri game show happening today until 9 November at 8PM and at 10PM from 10 - 11 November.

With a grand prize of up to RM1 million up for grabs, this year’s event promises excitement and opportunities like never before. To enter the game show, users need to claim their unique code from the contest’s home page and complete one livestream checkout to be included in the pool of users that will be selected to play Kotak Duit Misteri. Start buying on Shopee Live to play — the more you buy, the higher chances you have to win!

FREE Shipping with No Minimum Spend: Say goodbye to shipping costs because Shopee is offering Free Shipping vouchers, releasing everyday at 12AM. Simply grab those vouchers, use them, and empty your carts on 11 November!

90% Off Shopee Live: It's the shopping event you've been waiting for! Tune in to Shopee Live for the best deals online and enjoy the entertainment as your favourite brands and sellers take centre stage. Don't forget to claim your 90% off Shopee Live vouchers available all day on 11 November!

RM11 Knockout Deals: Dive into an ocean of discounted items, including shoes, headphones, bags, shirts, makeup, hats, and more, all priced at an unbeatable RM11. Simply select your favourite items and add them to your cart now, then mark your calendar for November 11th at 11 AM and 8 PM to secure these extraordinary deals. Don't miss your chance to score incredible savings!

Shopee Mall: Shop with confidence and savings at Shopee Mall, where quality and trust meet for your ultimate satisfaction. With over 5,000 renowned brands, trust and quality are our priorities. Shop from 100% authentic brands, enjoy a 15-day return policy, and benefit from an impressive 8X Money Back Guarantee. Enjoy daily deals and discounts from top names like 70mai, Dessini, Skechers, SKINTIFIC, Vinda, and more, especially on Shopee Live. 

Shopee Mall Brand Memberships: Unlock a world of privileges with Shopee Mall Brand Memberships, from VIP access to unbeatable savings, tailored to enhance your shopping journey. Users can enjoy priority access to the latest products, be entitled to members-only discounts and promotions, and redeem vouchers and gifts while earning points with every purchase. Participating brands include Clef Skincare, Headsprofessionalparis, Johnson&Johnson, Lumi, Ogawa, and more.

Shopee's 11.11 Big Sale is your gateway to a world of thrilling contests and unbeatable deals, all in one place. So, mark your calendars and prepare to shop and play for a chance to become a millionaire while enjoying an array of discounts during this extraordinary shopping extravaganza.

Check out the Shopee 11.11 Big Sale now: https://shopee.com.my/m/11-11

Penang Sportswear Brand Promotes Malaysians’ Active Lifestyles on Shopee Live

 Earlier this year, Elgini Apparel Sdn Bhd (Elgini), a Penang-based sportswear brand, acquired a 30,000 square foot factory in Nibong Tebal to meet the growing demand for their affordable and high-quality sportswear. Elgini credited the strategic shift to online, with a particular emphasis on live streaming, as one of the key factors for their growing popularity in the local market.

Joining Shopee in November 2020, Elgini immediately started participating actively on the Shopee Live platform after recognising its potential to help sellers grow their online reach, build communities, and better engage with users in real-time. Elgini utilises the platform's tools and features, such as Shopee Coins, Shopee Live Games, and Live-exclusive Vouchers, to increase sales revenue, buyer engagement, and the number of followers.

One of Elgini's proudest achievements is their high rate of customer satisfaction, leading to a significant number of repeat buyers, and they boast 310 thousand followers with 4.9 star ratings from almost 500 thousand reviewers on Shopee.

In September, Elgini observed that their live streaming on Shopee contributed to almost half of their total sales. During the recent 10.10 campaign, their Shopee Live sales increased by 1.9 times compared to regular days, and they achieved a peak viewership that was 3.7 times higher than usual. Their primary target audience consists of Malay buyers, and Shopee Live serves as a direct link to this demographic.

During their live sessions, hosts wearing Elgini attire drive sales by interacting with customers in real-time and providing product education. They showcase a range of clothing items, including windbreakers, yoga pants, and best-selling tracksuits (more than 700 thousand sold), emphasising features that cater to the preferences of Malaysians, such as cooling, stretchy materials, and modest styles. These products are popular with Malaysians of all backgrounds, ages, and sizes, popular among riders and outdoor enthusiasts who engage in sports, hiking, jogging, aerobics, gym workouts, travel, or leisure at home.

These sessions run for two to three hours each throughout the day, with sellers going live for up to 14 hours daily to maximise reach. From their observation, their live stream sessions perform exceptionally well, particularly when they pin their stream at the top of the Shopee Live page and at night. Regular live streams also allow Elgini to forge deeper bonds with users, leading to the building of strong online communities and loyal customer bases.

Mr. Lim, the CEO of Elgini said, "Shopee Live is a platform of choice for Elgini that has helped us scale and succeed online. It helps businesses seamlessly engage shoppers and deliver fun and enjoyable shopping experiences while effectively reaching out to and engaging users who are browsing and actively looking to buy. Looking ahead, Elgini Apparel has exciting long-term strategic plans for our Shopee livestream where we are eager to expand our creativity and engage viewers with improved features for a better shopping experience."

Originally an Original Equipment Manufacturer (OEM) with 15 years of industry experience, Elgini transitioned into an independent brand in 2018 and joined Shopee in 2020. Being both the brand owner and producer allows them to adjust pricing to meet customer needs, allowing them to achieve their mission of offering affordable, high-quality sportswear to all Malaysians.

Northern Malaysia Leads the Way in Shopee Live Streams

 Shopee Spotlights Local reveals that the top performing Shopee live stream sellers from each state across Malaysia sold 4.6 Million ringgit in goods in the last twelve months by hosting more than 2,300 streams*. Shopee Live plays an integral role in driving the success of Malaysian businesses, as demonstrated by the recent 9.9 sales event where local sellers achieved a remarkable 36-fold order growth.  

Shopee revealed that half of the items sold by the most active livestream sellers were fashion, and this was evenly split between new and pre-loved apparel. This was closely followed by jewellery, perfume and beauty products which made up a quarter of livestream goods sold. 

Interestingly, the top four live stream sellers from Penang all sell jewellery, which may explain how the Northern region boasts the highest sales from Shopee Live of all regions with 1.5 million ringgit in goods sold followed by the Central region at 1.2 million ringgit sold. The most active region on Shopee Live is the East Coast with 30% of all streams coming from Kelantan, Terengganu and Pahang sellers. All states except Johor have livestream sellers who sell bundled and preloved goods.

Ranked by sales orders achieved during the live streams all year, top performing sellers in Malaysia on Shopee Live were: firstly, NaNNa Crystal Jewellery from Penang, secondly, ____SSLine29____her’s bag Heanny from Sarawak and third, Miera E-store from Kuala Lumpur selling preloved goods. Momo House from Kedah is a Shopee Preferred + seller with 1 million followers, the most of any livestreamer. 

Shopee Live sellers have benefited from the high levels of customer engagement and wide reach, demonstrating impressive growth. One such seller is Lulu Waniey, the owner of Lulu Resources from Kota Bharu, Kelantan, that offers Muslimah clothing**.

Before Shopee Live, Lulu operated in offline markets like Pasar Malam and Pasar Pagi. Some days, she could barely make RM100, facing constraints like renting a physical store and inconsistent market timings. She changed her own fortunes by embracing Shopee Live, which expanded her customer base, and boosted her sales significantly up to RM100,000 per month. 

Shopee Live's flexible scheduling allowed her to connect with customers at optimal shopping times, while eliminating physical store costs. Personalised content and built-in engagement activities drove strong customer relationships.

Lulu shared, "I am now 100% on Shopee Live. Having learned the ropes and gained confidence,  I feel like I have my own large store, where customers eagerly await my broadcasts. What's more, I now have a better work-life balance, spending more quality time with my family. Running my business on Shopee Live has brought me not only joy but also fulfilment."

Meanwhile, Ooi Zhi Wei, owner of Zhi Wei Herb selling Grade-A nutritional herbs and nuts, was an early adopter of Shopee Live in 2019***. Zhi Wei embraced face-to-face interactions with customers, offered real-time product demonstrations, and ensured transparency on every live stream. Zhi Wei let shoppers see exactly what they would get when making a purchase, and developed strong relationships by allowing direct questions and answers.

Like Lulu Resources, Zhi Wei Herb saw immediate results. “My store performance improved markedly. Stronger relationships with my clients translated into higher store traffic. For instance, if we had 12,000 viewers during a session, approximately 70% of them would subsequently visit our Shopee store.”

SPX Celebrates Record Women Empowerment

E-Commerce Courier Hired 40 times More Women Over 2 Years   

SPX, the delivery provider of SEA group with 118 hubs nationwide, celebrates two years of promoting women and closing the gender divide in a traditionally male dominated courier industry. SPX has been building robust relationships with local communities, as their work enables them to expand local sellers’ reach, create local economies, and fulfil essential orders during rainy seasons. 

Since 2021, SPX has outpaced competitors by promoting inclusive initiatives at the workplace, hiring 40 times more women, in all kinds of management roles such as supervisors, hub leads, shift leads, and operational roles such as sorters, couriers, and riders. Today, a record 13% couriers and 40% sorters nationwide are women; SPX is the only e-commerce courier partner in Malaysia helmed by a female director, Cheah Lee Sun.

‘I welcome female couriers all over Malaysia, because I don’t see this industry as a male-dominated industry. No job is too heavy duty for women here whether it involves heavy lifting or driving commercial vehicles. Everyone is welcome, in the spirit of inclusion and supporting upskilling local talents in the communities where we operate,’ says Lee Sun, Head of SPX.

Company-Wide Visible Policy for Transparent Workplace 

Lee Sun acknowledges that getting extra logistics capacity during peak ecommerce campaign periods can be very competitive. She makes personal visits to SPX hubs, sorting facilities, and warehouses, and rides along with her drivers, men and women equally, to ensure equal treatment of her employees and instant feedback systems to facilitate better performance. SPX has implemented a company-wide Visible Policy initiative, which means there are active channels for all employees to report any integrity or harassment issues anonymously.

Siti Sakinah Yusof, 33, started as a contract supervisor in the Kuala Terengganu Selatan hub and due to her unwavering integrity and work ethic, she has been promoted to a full-time hire with SPX; as a mother of three children, she is a role model in cultivating a trustworthy, positive workplace environment. ‘Women must know how to take care of themselves and never hesitate to speak up about those with unethical behaviour,’ she said.

Job Flexibility Drives Better Performance

Nadiah Mohd Shukor, 34, looks out for working mothers under her supervision as a trainee in the Acting Area Manager Programme for Hulu Langat, Balakong, Serdang, and Titiwangsa. “I make sure they apply for leave when their child is sick, take lunch breaks and have proper meals while at work even during peak delivery periods,” she said. Being a mother herself to seven children, Nadiah understands that some of the women are doing two jobs and need the flexibility to work on shifts. 

Lee Sun endorses this mentality, empowering all women with the flexibility to manage their own delivery schedules while building their own careers. While working as SPX couriers means they can drop their children off at schools while managing to deliver parcels by the end of their shift. 

Delivering With More Empathy 

As a result of such inclusive hiring policies, there has been an overwhelming culture of inclusion, discipline, and community-building at SPX. ‘There is just an attention to detail in handling parcels and an ability to remember our frequent buyers, that has been infused by women in all our territories. From my ride-alongs, I observe that they are more patient, more polite, and just care a lot more about people,’ mused Lee Sun.

Ruzita Puzi, 45, has worked for 20 years in this industry, and is now in a position to bring more job opportunities to women in Kedah at her Alor Setar Hub: ‘I want women from all walks of life to believe in themselves because they can succeed in anything, whether it's in business or holding leadership roles within companies. Before this, there were no women employees in the hub. We hired two women to work as sorters and hope to hire more women to break the gender barrier.’

Meanwhile, in conjunction with Malaysia Day, SPX couriers nationwide galvanized teamwork to deliver 15,000 free ‘Unveiling Malaysian Gems’ books to regular customers, waving the national flag and taking photos. The books contain guides to women-owned businesses across all states who support women in their communities by hiring and including them in their businesses.

Shopee 9.9 Super Shopping Day returns for Malaysians

Buy Everything at Shocking Prices!

Shopee kicks off the long-awaited year-end shopping season with its Shopee 9.9 Super Shopping Day! 

Get ready as the year’s most anticipated online sale rapidly approaches, introducing great offers and incredible savings* for the 9.9 Super Shopping Day in Malaysia. From now till 9 September, Malaysians can look forward to an exhilarating shopping experience filled with unmatched and exclusive deals.

1. Discover unparalleled shocking deals and rewards.

FREE Shipping with No Minimum Spend: Bid goodbye to concerns on minimum spend while shopping and simply redeem and apply these special free shipping vouchers upon checkout. Malaysians can look forward to daily free shipping vouchers released at 12AM.

8PM 50% Off Shopee Live: Looking for a delightful way to unwind after a taxing day? Users can tune in to a variety of exciting livestreams that will be happening daily at 8PM. Above all, you can even grab 50% off vouchers to be used on Shopee Live purchases. Countdown to 9.9 with Shopee Live to enjoy daily discounts that just keep getting bigger and better all day long from now till 9 September!

90% Off Daily: Shop smart and save more with over 50 items a session sold at 90% off only at Shocking Sale! What’s better? Brace yourself for not one, not two, but seven electrifying Shocking Sale sessions happening daily. That's a whopping 350 irresistible items up for grabs in a day! What’s even better? The cherry on top: 90% off Brands and Seller vouchers available for all this 9.9.

RM9 Knockout Deals: Mobile phones? New tablet? The list goes on! Grab yourself a variety of amazing deals at just RM9 and reap the benefits when shopping for these exclusive deals that will be released at 12PM and 10PM on 9.9.

Shopeeholic Rewards: Shopee is looking to reward you with every penny spent this 9.9 Super Shopping Day! Unlock new benefits through every checkout performed with a minimum spend of RM15 from today till 9.9. It's time to climb the tiering and get your hands on Free Shipping, Coins Cashback, and Rebate vouchers today.

Shopee Mall: Shop 100% authentic brands from official stores, where you’ll discover attractive deals and discounts refreshed daily. Join the multitude of benefits with Shopee Mall and enjoy 15 Days Return and a 8x Money Back Guarantee from over 5,000 brands to shop from. Don’t miss out on Exclusive Deals from your favourite brands like COSRX, Skechers, TTRacing, and many more.

2. Engaging, enjoyable, and thrilling activities for everyone to celebrate.

Shopee 9.9 TV Show: Tune in to TV3 and Shopee Live at 9PM on 9 September to watch ‘Shopee Malam Ni: 9.9 Hari Pembelian Hebat’. Catch your favourite local celebrities such as Janna Nick, Bell Ngasri, Shiha Zikir, Ucop Hashim, Aya Amiruddin and more. Play Shopee Shake for a chance to win up to 9 million Shopee Coins, Thermomix TM6, Sony Playstation 5 and Dyson Supersonic™ Hairdryer. Tune in and participate at Teka & Menang, where three lucky participants with the correct answer will win RM9,999 each!

Shopee Live Skuad Stylo: Looking for additional discounts and interacting with your favourite influencers? Check out the Shopee Live Skuad Stylo daily at 8PM when we bring you the latest fashion and beauty trends at most attractive prices with guest celebrities. Most importantly, don’t forget to tune into the 9.9 Countdown Concert on 8 September, 10PM along with celebrity guests such as Shiha Zikir, Syamel, Farah Nadeera, Amir Masdi, Izzue Islam only on Shopee Live so mark your calendars today! 

3. Enhance your life with effortless cashless payment options and enticing food delivery offers.

SPayLater: SPayLater is now available in retail stores! Users can now scan and pay with SPayLater with over 1.6 million DuitNow QR merchants nationwide that accept ShopeePay or let merchants scan your ShopeePay QR. Split your daily in-store purchases with these participating merchants: Shell, Lotus's, Puma, Subway, Switch, Vivo, KFC, Giant and more and enjoy flexible payment with up to six months instalments to make your purchase more affordable. Checkout with SPayLater in more participating stores to earn RM5 cashback and 300 coins cashback daily!

ShopeeFood: Having a makan session with family or friends? Enjoy 99% off food vouchers on 9.9 from your favourite brands like McDonalds, KFC, Pizza Hut, Starbucks, Subway, TacoBell, and more. Not forgetting those who just want a "me time only", you can enjoy free delivery from our special pick RM9 deals from Domino's Pizza, Marrybrown, HWC Coffee, Eggette Lab, Yi Poh and more of your local favourites.

The 9.9 Super Shopping Day is powered by brands and partners including 70mai, COSRX, Dettol, Simplus, Skechers, SKINTIFIC, Some By Mi, TTRacing, and many more. 

To check out Shopee’s 9.9 Super Shopping Day, visit https://shopee.com.my/m/99. 

*Terms and conditions apply.

Shopee Empowers Sellers to Customise Products for Malaysians

 #ShopeeSapotLokal sellers, Lampu Cherita and HomeDecoStore, are deeply motivated by their most important asset: their customers. Their dedication to crafting personalised designs and exceptional service has earned them a loyal customer base, while shaping the rise of value-based Malaysian businesses online. They leverage interactive Shopee features like Shopee Seller Chat, Shopee Live, and Shopee Prizes games to engage customers in two-way feedback, understand values, and interests. 

Mohd Zaid Othman (left), founder of Lampu Cherita*, understands Malaysians' desire for high-quality candles similar to international brands, but at more affordable prices. He handcrafts locally-sourced 100% soy wax and environmentally friendly candles from as low as RM7.00. Zaid actively engages customers through Shopee Seller Chat to provide personalised recommendations and explanations about how various scents can be incorporated in their day-to-day lifestyles. This customer-centric approach has earned Lampu Cherita a rating of 4.9 stars from 19 thousand reviewers and gained 23 thousand followers since opening his store on Shopee five years ago.

To keep up with demand, Zaid enlists his family's help and hires two part-time staff. They meticulously hand-pour and custom-create 50 to 100 candles every day from their home-based operations in Cheras. Lampu Cherita's best-selling line (which has sold close to 30 thousand units) the Scented Candle 200ML, includes a range of Malaysian-inspired scents such as Klasik, Pandan, Lychee, Coconut, and Lime Basil Mandarin. 

“Four years ago, when I couldn't afford expensive candles, I embarked on a mission to offer the best candle experience to fellow Malaysians without breaking the bank. Using 100% soy wax sourced from Selangor and Kuala Lumpur, I offer top-quality products at the most affordable prices. From my interactions with customers through Shopee Seller Chat, I firmly believe Malaysians are ready to embrace local products that rival international brands in both quality and value. Thanks to Shopee, I have the platform to reach more Malaysians, and with the invaluable dedication of my talented staff, my business grew ten times. Together, we take pride in crafting high-quality, affordable candles that align with Malaysians' preferences,” says Zaid.

Edward Wong, the owner of HomeDecoStore**, discovered the potential of his current hero product, the mini sejadah (prayer mat) by listening to invaluable feedback from his Muslim staff. They highlighted the high demand (but scarcity) for high-quality and affordable options in this category to him. Since launching the HDS Sejadah Muka two months ago, it has rapidly become HomeDecoStore's best-selling item. Steady demand and bulk purchases up to 10 thousand pieces within two to three weeks are often for special occasions like kenduri (banquet/feast) door gifts. 

"I believe what sets me apart from other sellers is the fact that I create my own unique sejadah designs. I ask customers about their favourite designs and application preferences whenever I engage them on Shopee Live. These valuable inputs inform how I tailor the prayer mats while respecting religious sensitivities. In addition, I get to showcase the products in a 360 way on Shopee Live, enabling me to close deals on the spot. The inclusion of game features like Shopee coins and the Spin the Wheel is crucial in retaining customers' engagement and rewarding them to drive loyalty,” says Edward. 

Edward's commitment to offering relevant products, benchmarking competitors' offerings and sourcing from trusted suppliers has earned HomeDecoStore a loyal following of over 34 thousand customers on Shopee. He has also garnered 4.9 stars rating from over 10 thousand reviewers and maintained outstanding Chat Performance of 100% within minutes for four years. 

Lampu Cherita and HomeDecoStore have successfully matched the values of their Malaysian customers by playing to local preferences in their innovative candle scents and prayer mat designs. Proactive customer engagement that encourages dialogue and live interactions on Shopee’s platform, has allowed them to grow their local businesses and include downstream suppliers in the economy. Their passion for preserving Malaysian heritage shines through in their offerings that provide affordable options serving local needs.