The Raw. Brings Real-Time Skincare Consultation to Malaysians on Shopee Live

 

Malaysian skincare brand leverages Shopee Live to educate skincare enthusiasts

KUALA LUMPUR, 16 November 2023 – The Raw., a homegrown skincare brand, educates users on the importance of achieving healthy skin through Shopee Live. The company conducts interactive livestream sessions providing skincare consultation, informative do’s and don'ts of their products, and increases awareness on their range of specially-developed skincare for Malaysians. 

The Raw.’s knowledgeable skincare experts offer real-time consultation for users to share their skin concerns and discuss the best science-backed products and routines for their skin type on Shopee Live. They share their personal experiences with various serums, show before and after photos of themselves, and explain the science behind the active ingredients in the products and how it affects different skin. This approach fosters a sense of community among skincare enthusiasts, creating a trusted space where they feel heard, understood, and empowered to take control of their skin health.

Some burning questions that viewers have asked in-stream were: ‘I have dry skin, can I still use the acne drying solution?’, ‘Can I mix niacinamide with ascorbic acid serum? Will it cause me breakouts?’, ‘Can the arbutin serum be used by pregnant or breastfeeding women?’ and more. These experts share valuable advice and product how to’s.

“Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs. I hope to continue using Shopee Live to educate Malaysians on the science behind healthy skin to help them achieve their goals,” said Adibah Mazlan, founder of The Raw., and board-certified pharmacist.

The Raw.’s decision to embrace Shopee Live as an educational channel has proven to be a resounding success with over 30% of their orders coming in through live stream in 2023. This year alone, they have sold over 31,000 products, six times more than the year before, owing this improvement to their Shopee Live sessions. The company plans to increase their frequency from 110 to 140 livestreaming hours a week, propelling their mission in raising awareness on skincare to Malaysians.

"Live commerce has revolutionised the way brands connect with customers, and The Raw. is a prime example of this transformation. We believe that Shopee Live provides an unparalleled avenue for brands to have on-screen conversations, share informative insights, and showcase their products in an interactive way. We're incredibly proud to have The Raw. on Shopee Live and look forward to supporting their continued growth on the platform," said Kenneth Soh, Head of Marketing at Shopee Malaysia.

Before and after of Adibah Mazlan, who used her own products for three months to clear her skin

The Raw.’s products are developed with scientifically-approved ingredients that are gentle enough to address a variety of skin concerns, including acne, wrinkles, and dryness. Since its inception in 2020, they have sold over 47,000 products on Shopee. Their bestseller, ‘Acne Spot Drying Solution’, has helped over 17,000 Malaysians battle pimples, with close to 2,000 bottles sold monthly. 

“My passion for skincare stemmed from my personal struggles in fixing my acne. I realised that many formulations in the market have a high percentage of active ingredients that may not be suitable for all skin types to solve their specific skin concerns, and I wanted to fix that. Combining my pharmaceutical and medical knowledge, The Raw. was born to provide safe, high-quality, effective and most importantly, affordable products for Malaysian skin,” Adibah concluded.

Win up to RM1 Million with Shopee Live This 11.11 Big Sale

 

Join in on the fun with Kotak Duit Misteri on Shopee Live!

Get ready to embrace the magic of the biggest sale of the year at the lowest prices. Yes, it's that time of the year again for Shopee 11.11 Big Sale, where you can enjoy the absolute best in deals, entertainment, and savings! Malaysians, mark your calendars from now till 14 November 2023, for a shopping extravaganza like no other.

But that’s just the beginning — Shopee is spicing things up with a chance to win a share of  an incredible RM1 Million through Shopee Live! This 11.11 Big Sale, don’t miss out on super deals, amazing vouchers, and the potential to score big with Shopee.

Win up to RM1 Million with Shopee Live: Shopee's 11.11 Big Sale offers you a chance to win big while watching your favourite celebrities talk about the latest fashion and beauty trends and more. This 11.11, Shopee Live adds a touch of excitement with the Kotak Duit Misteri game show happening today until 9 November at 8PM and at 10PM from 10 - 11 November.

With a grand prize of up to RM1 million up for grabs, this year’s event promises excitement and opportunities like never before. To enter the game show, users need to claim their unique code from the contest’s home page and complete one livestream checkout to be included in the pool of users that will be selected to play Kotak Duit Misteri. Start buying on Shopee Live to play — the more you buy, the higher chances you have to win!

FREE Shipping with No Minimum Spend: Say goodbye to shipping costs because Shopee is offering Free Shipping vouchers, releasing everyday at 12AM. Simply grab those vouchers, use them, and empty your carts on 11 November!

90% Off Shopee Live: It's the shopping event you've been waiting for! Tune in to Shopee Live for the best deals online and enjoy the entertainment as your favourite brands and sellers take centre stage. Don't forget to claim your 90% off Shopee Live vouchers available all day on 11 November!

RM11 Knockout Deals: Dive into an ocean of discounted items, including shoes, headphones, bags, shirts, makeup, hats, and more, all priced at an unbeatable RM11. Simply select your favourite items and add them to your cart now, then mark your calendar for November 11th at 11 AM and 8 PM to secure these extraordinary deals. Don't miss your chance to score incredible savings!

Shopee Mall: Shop with confidence and savings at Shopee Mall, where quality and trust meet for your ultimate satisfaction. With over 5,000 renowned brands, trust and quality are our priorities. Shop from 100% authentic brands, enjoy a 15-day return policy, and benefit from an impressive 8X Money Back Guarantee. Enjoy daily deals and discounts from top names like 70mai, Dessini, Skechers, SKINTIFIC, Vinda, and more, especially on Shopee Live. 

Shopee Mall Brand Memberships: Unlock a world of privileges with Shopee Mall Brand Memberships, from VIP access to unbeatable savings, tailored to enhance your shopping journey. Users can enjoy priority access to the latest products, be entitled to members-only discounts and promotions, and redeem vouchers and gifts while earning points with every purchase. Participating brands include Clef Skincare, Headsprofessionalparis, Johnson&Johnson, Lumi, Ogawa, and more.

Shopee's 11.11 Big Sale is your gateway to a world of thrilling contests and unbeatable deals, all in one place. So, mark your calendars and prepare to shop and play for a chance to become a millionaire while enjoying an array of discounts during this extraordinary shopping extravaganza.

Check out the Shopee 11.11 Big Sale now: https://shopee.com.my/m/11-11

Penang Sportswear Brand Promotes Malaysians’ Active Lifestyles on Shopee Live

 Earlier this year, Elgini Apparel Sdn Bhd (Elgini), a Penang-based sportswear brand, acquired a 30,000 square foot factory in Nibong Tebal to meet the growing demand for their affordable and high-quality sportswear. Elgini credited the strategic shift to online, with a particular emphasis on live streaming, as one of the key factors for their growing popularity in the local market.

Joining Shopee in November 2020, Elgini immediately started participating actively on the Shopee Live platform after recognising its potential to help sellers grow their online reach, build communities, and better engage with users in real-time. Elgini utilises the platform's tools and features, such as Shopee Coins, Shopee Live Games, and Live-exclusive Vouchers, to increase sales revenue, buyer engagement, and the number of followers.

One of Elgini's proudest achievements is their high rate of customer satisfaction, leading to a significant number of repeat buyers, and they boast 310 thousand followers with 4.9 star ratings from almost 500 thousand reviewers on Shopee.

In September, Elgini observed that their live streaming on Shopee contributed to almost half of their total sales. During the recent 10.10 campaign, their Shopee Live sales increased by 1.9 times compared to regular days, and they achieved a peak viewership that was 3.7 times higher than usual. Their primary target audience consists of Malay buyers, and Shopee Live serves as a direct link to this demographic.

During their live sessions, hosts wearing Elgini attire drive sales by interacting with customers in real-time and providing product education. They showcase a range of clothing items, including windbreakers, yoga pants, and best-selling tracksuits (more than 700 thousand sold), emphasising features that cater to the preferences of Malaysians, such as cooling, stretchy materials, and modest styles. These products are popular with Malaysians of all backgrounds, ages, and sizes, popular among riders and outdoor enthusiasts who engage in sports, hiking, jogging, aerobics, gym workouts, travel, or leisure at home.

These sessions run for two to three hours each throughout the day, with sellers going live for up to 14 hours daily to maximise reach. From their observation, their live stream sessions perform exceptionally well, particularly when they pin their stream at the top of the Shopee Live page and at night. Regular live streams also allow Elgini to forge deeper bonds with users, leading to the building of strong online communities and loyal customer bases.

Mr. Lim, the CEO of Elgini said, "Shopee Live is a platform of choice for Elgini that has helped us scale and succeed online. It helps businesses seamlessly engage shoppers and deliver fun and enjoyable shopping experiences while effectively reaching out to and engaging users who are browsing and actively looking to buy. Looking ahead, Elgini Apparel has exciting long-term strategic plans for our Shopee livestream where we are eager to expand our creativity and engage viewers with improved features for a better shopping experience."

Originally an Original Equipment Manufacturer (OEM) with 15 years of industry experience, Elgini transitioned into an independent brand in 2018 and joined Shopee in 2020. Being both the brand owner and producer allows them to adjust pricing to meet customer needs, allowing them to achieve their mission of offering affordable, high-quality sportswear to all Malaysians.