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Shopee concluded its 11.11 Big Sale, with more than 6 times uplift in new local sellers partaking in the campaign for the first time compared to average day. Shoppers saved over RM18 million through amazing deals from sellers and brands on 11 November.
With a wide variety of products from local sellers as well as trusted brand partners, shoppers found all they needed on Shopee. Home & Living, Health & Beauty, and Groceries & Pets emerged as top categories sold during the 11.11 Big Sale’s peak day.
Meanwhile, local sellers also saw a boost in their sales, with over 3.2 times uplift in items sold by local sellers on 11 November compared to average day. Dress, kasut perempuan and blouse emerged as top keywords searched as Malaysians prepare to usher in the new year. Interestingly, Khairulaming Brand, PRODIY, Marshear Beauty, Momo House, and B.S.B emerged as top local sellers recording the highest orders made.
Malaysians continued to prefer digital payments with approximately 6 times more orders paid via ShopeePay. Shoppers preference for using ShopeePay was seen in four main categories: electronics, FMCG products, lifestyle items and fashion. Items in demand for these categories are mainly from health & beauty, home & living, home appliances and women’s fashion.
Malaysians also once again took advantage of ShopeeFood’s signature promotions like Free Delivery, Super Deals and Shocking Sales to demonstrate rice based dishes as their favourite food option with over 50 thousand rice dishes ordered on ShopeeFood during 11 November. Other favourite food orders included Fast Food, Chinese and Malaysian dishes. Food brands most ordered on 11.11 were popular names like McDonalds, KFC, Tealive, Pizza Hut, Chase and MarryBrown.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We’re really humbled to see the impact of our efforts on helping local sellers and influencers on our platform achieve a significant level of sales and engagement uplift. We have even more exciting deals and activities lined up for the rest of the year-end shopping season. We look forward to helping more businesses capture new growth opportunities, while bringing joy and engaging content to consumers through more collaborations with our influencer community.”
Wrapping up 2022, Shopee will be holding its Shopee Super Awards to celebrate our best and brightest stars within the Shopee community. From 15 November till 30 November, Malaysians can vote for their favourite brands, sellers and talents while standing a chance to win up to 8 million Shopee Coins and other prizes such as: Samsung 65" Smart TV, Dyson V11 Fluffy Vacuum Cleaner, Xbox Series X, Dyson Supersonic™ Hairdryer & XiaoMi Poco X3 Pro. Don't miss this opportunity to support your favourites! Visit https://shopee.com.my/m/shopeesuperawards2022 today.
KUALA LUMPUR, 2 NOVEMBER 2022 – Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).
Emphasising the power of livestreaming to build more engaging and personalised relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” programme, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“
“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”
Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”
Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalised content are important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't have the intention of going live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and even feedback on each other’s livestream feeds.
Swazwani added, “I practise transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share about my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”
In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.
