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Shopee concluded its 11.11 Big Sale, with more than 6 times uplift in new local sellers partaking in the campaign for the first time compared to average day. Shoppers saved over RM18 million through amazing deals from sellers and brands on 11 November.
With a wide variety of products from local sellers as well as trusted brand partners, shoppers found all they needed on Shopee. Home & Living, Health & Beauty, and Groceries & Pets emerged as top categories sold during the 11.11 Big Sale’s peak day.
Meanwhile, local sellers also saw a boost in their sales, with over 3.2 times uplift in items sold by local sellers on 11 November compared to average day. Dress, kasut perempuan and blouse emerged as top keywords searched as Malaysians prepare to usher in the new year. Interestingly, Khairulaming Brand, PRODIY, Marshear Beauty, Momo House, and B.S.B emerged as top local sellers recording the highest orders made.
Malaysians continued to prefer digital payments with approximately 6 times more orders paid via ShopeePay. Shoppers preference for using ShopeePay was seen in four main categories: electronics, FMCG products, lifestyle items and fashion. Items in demand for these categories are mainly from health & beauty, home & living, home appliances and women’s fashion.
Malaysians also once again took advantage of ShopeeFood’s signature promotions like Free Delivery, Super Deals and Shocking Sales to demonstrate rice based dishes as their favourite food option with over 50 thousand rice dishes ordered on ShopeeFood during 11 November. Other favourite food orders included Fast Food, Chinese and Malaysian dishes. Food brands most ordered on 11.11 were popular names like McDonalds, KFC, Tealive, Pizza Hut, Chase and MarryBrown.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We’re really humbled to see the impact of our efforts on helping local sellers and influencers on our platform achieve a significant level of sales and engagement uplift. We have even more exciting deals and activities lined up for the rest of the year-end shopping season. We look forward to helping more businesses capture new growth opportunities, while bringing joy and engaging content to consumers through more collaborations with our influencer community.”
Wrapping up 2022, Shopee will be holding its Shopee Super Awards to celebrate our best and brightest stars within the Shopee community. From 15 November till 30 November, Malaysians can vote for their favourite brands, sellers and talents while standing a chance to win up to 8 million Shopee Coins and other prizes such as: Samsung 65" Smart TV, Dyson V11 Fluffy Vacuum Cleaner, Xbox Series X, Dyson Supersonic™ Hairdryer & XiaoMi Poco X3 Pro. Don't miss this opportunity to support your favourites! Visit https://shopee.com.my/m/shopeesuperawards2022 today.
KUALA LUMPUR, 2 NOVEMBER 2022 – Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).
Emphasising the power of livestreaming to build more engaging and personalised relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” programme, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“
“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”
Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”
Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalised content are important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't have the intention of going live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and even feedback on each other’s livestream feeds.
Swazwani added, “I practise transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share about my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”
In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.
30% of Malaysian Buyers Reaffirm Purchase Decisions Through Relatable Influencers
KUALA LUMPUR, 26 OCTOBER 2022 – Shopee, Malaysia’s leading e-commerce platform, studied the impact of Malaysian influencers on informing Malaysians’ purchase decisions online. Shopee’s marketplace study* examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers.
Five in ten of Malaysians relate most to micro-nano influencers with follower count under 500,000. The surveyed buyers find these influencers relatable because they occupy a niche in posting word-of-mouth recommendations to well-acquainted circles of interest. The degree to which Malaysians follow influencers in other tiers are spread: 25% like Mega influencers (over 1 million) and 22% prefer macro influencers (with 500,000 to less than a million followers). With the rise of influencers in Malaysia, 3 in 10 buyers want influencers to bond with them on a personal level so they can continue to stand out from their peers.
A third (30%) concede that they follow influencers to reaffirm their shopping choices before they purchase a product. 22% habitually follow influencers to stay on trend or to educate themselves, 21% find them relatable, 20% want to discover new things, and only 7% choose to follow them for their popularity. Across generations, Malaysians online want access to information that helps them shop smarter.
The most popular type of influencer content, according to a third (33%) of Malaysian buyers, are reviews, vlogs and unboxing videos. Unboxing has become a popular trend across e-commerce, particularly for Shopee livestream influencers, where they have the advantage of showcasing the full potential of products and demonstrating their effectiveness in action to their strong community of followers. It has become the most trusted way for them to share personal advice, get two-way feedback, and answer questions about the product directly with compelling proof.
Remaining buyers surveyed find inspiration in the following types of content: 20% watch DIY hacks, tips, and tricks, 19% feel rewarded by giveaways, special offers or contests, 15% discover new products or feature launch announcements, and 12% prefer interactive videos, livestreams and polls. Shopee brings communities together through content that entertains and for influencers to forge meaningful connections in real-time channels like Shopee Live.
“With many new sellers on the marketplace since the pandemic, buyers understandably are faced with more to choose from and more unknowns. Our influencers are a trusted community: Malaysian shoppers on our marketplace know the source, perceive them as fellow peers, and look to them to determine if they’re getting the best prices and whether they can trust user recommendations,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.
When Shopee asked 1,035 sellers what type of content they thought influencers should post on social media to help Malaysians shop smarter, 48% of sellers preferred influencers to post relevant and genuine reels and videos of their product. 24% wanted their products featured organically in engaging content, 15% wanted to see their products on influencer selfies, and 15% wanted influencers to give away their products in live interactions.
“We strongly believe that our community of influencers will help our sellers achieve sustainable growth because we see more Malaysians trusting them to inform their shopping decisions. Shopee Affiliate Programme, Shopee Influencer Marketing Programme, and Shopee Live are examples of how sellers can leverage trusted communities to cultivate more meaningful and loyal relationships online,” Soh added.
This study kicks off Shopee Malaysia’s November edition of e-commerce insights on how Malaysian influencers resonate with local audiences and how sellers can engage them to cultivate loyalty online. Further insights will be revealed on 2 November 2022. Shopee will level up these individuals by bringing the community closer through its Shopee Influencers Fest Countdown Party on 10 November 2022.
Health & Beauty and Home & Living categories proved popular, with most buyers coming from areas including Johor Bahru, Kuching and Kota Bharu
KUALA LUMPUR, 19 September 2022 - Shopee continues to offer more value and fun for shoppers and sellers during its 9.9 Super Shopping Day. The start of the End of Year Sale season concluded on a high, with local sellers in Malaysia who were participating in Shopee’s 9.9 Super Shopping Day for the first time achieving an average sales uplift of more than 5 times on 9 September, compared to a usual day.
Health & Beauty, Home & Living and Mobile & Accessories emerged as the top categories sold during the shopping festival’s peak day.
Interestingly, despite the recent announcement that face masks are no longer mandatory indoors except in certain situations, masks were still one of the most sought-after products on 9 September. Treats and snacks for cats and storage products such as folding boxes, cake boxes and paper bags also proved to be a hit among consumers. The latter may be a sign that local sellers are preparing for anticipated orders in the coming months.
Those living in Johor Bahru, Kinta, Seremban, Melaka Tengah, Kuching and Kota Bharu were busy checking out their shopping carts during 9 September. These locations registered the highest number of orders in the country, outside of Klang Valley.
Meanwhile, live streaming continued to provide enjoyable and interactive shopping experiences to users. Within the campaign period from 26 August till 9 September, Malaysian shoppers spent over 2 million hours watching streams on Shopee Live. Buyers also had fun while shopping, with a total of over 24 million game plays on Shopee Prizes during the same period.
ShopeePay was also a preferred payment method for checking out by users when purchasing items on Shopee during the 9.9 Super Shopping Day. Within the first two hours of 9 September, there was a 9-times uplift for orders paid using ShopeePay, compared to an average day in the previous year. In the last two years since the pandemic, users are likely more accustomed to paying using cashless payments methods like ShopeePay for ease of use as well as value in terms of rewards.
ShopeeFood since starting in November 2021 has helped many users to connect with merchants that are both big and small through the integrated platform offered by Shopee. Micro merchants especially benefit greatly from the ecosystem as the platform helps merchants to expand their businesses in the post-pandemic period by connecting them to a large base of online users available on the Shopee mobile app.
This is evident based on the Top Dishes ordered by users during the 9.9 Super Shopping Day. Across all the five locations (Kuala Lumpur/Putrajaya, Johor, Penang, Sabah and Ipoh), most users took advantage of the great discounts and promotions to order their favourite local staples like Roti Canai, Satay and Nasi Ayam Penyet. Besides supporting local F&B merchants, users also ordered a high number of food items like Strawberry Chocolate Chip Almond Milk Frappe, Sushi, Matcha Boba Tea and Pasta based food items.
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We’re really humbled to play a small part to help local sellers on our platform achieve a significant level of sales uplift during the 9.9 Super Shopping Day. We can see that our marketing tools and seller engagement features are empowering MSMEs to capture significant growth opportunities in the digital economy. Shopee is looking forward to continuing boosting their sales during the year end, while enabling Malaysians to enjoy the best savings on our platform.”
Malaysians help local sellers to drive tangible results with Shopee Affiliate Programme
The internet, social media, and affiliate market have changed dramatically over the past year. Enabled across the board and many product categories, the top three most popular products among Shopee Affiliates span across telco prepaid cards, followed by mobile phones and women’s watches.
Shopee witnessed a 148% year-on-year boost in local telco prepaid cards sold through the Shopee Affiliate Programme throughout Malaysia between January to August 2022 compared to last year. Between 1 July and now shows that local sellers selling prepaid cards have received a traffic boost of at least 6.1 million clicks from Shopee Affiliates.
According to Shopee, this trend aligns with market data towards an increase in millennial spending and telecommunication penetration rate. Users have become much more tech-savvy and are actively seeking services that suit their increasingly digital lifestyle, from how they reload mobile prepaid to how they pay their bills. This reflects the need for users to source more affordable and convenient alternatives in the market.
Huiyan Pan, Head of Brand Marketing at Shopee Malaysia, shared that telco prepaid cards are popular among Shopee Affiliates to promote and for industry players to keep ahead with more promotional activities. With many new channels evolving and affiliates thriving on their knowledge and influence over niche audiences, they have become an important channel to drive sales and awareness for sellers on Shopee.
“We want to open up more opportunities for affiliates to earn a side income by optimizing their social media following while increasing sellers' online sales. As the market continues to grow, the programme’s benefits are more apparent to sellers of all sizes, and we can expect to see more involvement of Shopee Affiliates in the coming years,” added Pan.
Shopee strives to empower affiliates to showcase their creativity and build authentic connections while helping local sellers grow their social presence and drive tangible results.
The Shopee Affiliate Programme is a free initiative for affiliates to earn cash incentives for every completed order via their personalized link. The programme currently serves as a means for non-Shopee shop owners to earn additional income from their social media followings.
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ShopeeGivesBack, Shopee’s long-term community initiative, has raised over RM48,000 from 1 May 2020 to 31 July 2022 for two Non-Governmental Organisations (NGOs) championing environmentally-conscious efforts in Malaysia. Over two years, WWF-Malaysia and Zero Waste Malaysia received donations from over 9,000 donors, including over 5,500 first time donors.
85% of the funds raised went to assisting WWF-Malaysia, a national conservation trust with more than 90 ongoing projects nationwide. Funds raised are used to safeguard some of Malaysia’s most iconic wildlife – including the Malayan tiger, Bornean elephants, Bornean orangutans and sea turtles – from threats such as poaching and habitat loss. WWF-Malaysia continues to address environmental issues to spread awareness, support education and research, and conserve the local landscape flora and fauna, water, soils, and other natural resources.
Across the two years, Zero Waste Malaysia received 15% of their total donations through #ShopeeGivesBack, supporting them in their efforts to go further in achieving their mission of building a waste-free and sustainable future for the nation. Zero Waste Malaysia advocates for sustainable development and aims to increase the local community’s awareness of sustainable living through education, resources, public engagement, and on-ground initiatives. In 2021 alone, Zero Waste Malaysia received 13% of their total donations through #ShopeeGivesBack.
Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Shopee is moved by the reception of the community in supporting the efforts of our NGO partners in contributing towards environmental change. We firmly believe that with greater awareness and support from shoppers on our marketplace, we can strike a balance towards building a long-term, sustainable future for the environment and the economy.”
“Shopee appreciates being able to play a part in WWF-Malaysia’s conservation efforts and is thrilled to hear about the efforts that have reduced 90% of snare encounters for the Malayan tiger. In 2020 and 2021, more fresh sightings of the tigers, including a mother and three cubs, were discovered in the Belum-Temengor Forest Complex,” Pan continued.
During Ramadan in 2021 and 2022, these two NGOs saw a collective month-on-month increase in donations of 85% and 113% respectively, from March to April compared to other months through #ShopeeGivesBack. Of the 1,400 donations received, WWF-Malaysia and Zero Waste Malaysia saw 1,000 first time donors donating during a time where generous Malaysians were giving back to communities and causes close to their hearts and values.
“The majority of our donations come from the public, hence the #ShopeeGivesBack platform has helped us reach wider audiences to raise the much needed public support that ensures the continuity of WWF-Malaysia’s vital conservation projects. WWF-Malaysia is also taking action to promote sustainable lifestyles and increase resilience to climate change through policy advocacy and conserving natural ecosystems,” said Helina Yow, Director of Partnerships, WWF-Malaysia.
#ShopeeGivesBack was launched on 1 May 2020 to help the underserved communities in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.
