Sunday 24 March 2024

SPX Express Optimises Logistics Network, Accelerates E-commerce Delivery by 30%

 SPX Express (SPX), Shopee's trusted logistics partner, celebrates a nationwide boost in e-commerce efficiency with the opening of the new Bukit Raja Sorting Centre in Klang, Selangor. Since January 2024, SPX has achieved a 30% improvement in delivery times for parcels travelling from Klang Valley to non-Klang Valley regions. SPX continuously improves their overall logistics network across Malaysia; 50% of customers can now receive their orders in three days or less.

In 2024, SPX aims to further increase their delivery capacity and area coverage, improve end-to-end user experience, and reduce costs to better serve Malaysians. SPX's extensive network of over 140 hubs and warehouses and over 1,200 service points supporting both seller drop-offs and buyer self-collection across Malaysia positions them as a frontrunner in efficient e-commerce logistics. SPX will also expand to 700 buyer self-collection points outside of the Klang Valley within the next six months, allowing online shoppers to pick up their purchases at locations that fit their daily routines.

“The Bukit Raja Sorting Centre represents a significant expansion of SPX Express's capabilities in servicing the e-commerce sector. This strategic investment allows us to enhance our value proposition for e-commerce vendors, particularly those situated outside the Klang Valley region. By leveraging best-in-class warehouse and sorting management systems, we've already witnessed quantifiable improvements in operational efficiency. Looking ahead, we're committed to continuous improvement and plan to integrate cutting-edge technologies throughout the year to reach an operational capacity of an estimated 1.5 million parcels by year-end,” said Cheah Lee Sun, Head of SPX Express Malaysia.

This year, SPX's close partnership with Fulfilled by Shopee will further elevate the e-commerce delivery experience to better serve their users. The Bukit Raja Fulfilment Warehouse strategically houses an average of 3 million readily available products – a portion of the estimated 5.5 million total stock capacity. This equates to a wider selection for users and faster processing, with aims for 95% of e-commerce orders shipped out on the same day for orders placed before 2PM. Additionally, leveraging the facility’s secure storage and expedited deliveries through consignment services has demonstrably boosted customer satisfaction and brand loyalty for local businesses.


SPX's robust logistics network levels the playing field for Malaysian businesses. Small sellers, independent brands, and customers nationwide enjoy reliable, affordable, and efficient delivery, thanks to SPX's in-house technology and the dedicated couriers and sorters. This empowers entrepreneurs to achieve sustainable growth, supported by faster average delivery times for their e-commerce orders.


SPX has championed diversity and inclusion in its workforce since 2021. By launching innovative programs, SPX has empowered their teams – from facility workers  to fleet supervisors – to achieve a healthy work-life balance and fostered a strong sense of community. The opening of the Bukit Raja Sorting Centre has generated over 400 new full-time and part-time jobs for individuals in the Selangor area. This significant investment creates much-needed opportunities for Malaysians to improve their livelihoods and give back to their local community.

Thursday 7 March 2024

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’, Celebrates Malaysia’s Golden Age of Culture

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist. 

“This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.”

A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families. 

Ten Shopee muslim fashion sellers, namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman. Habib Jewels joined forces in the spirit of gotong-royong to sponsor outfits and accessories to complete the looks. 

Sponsoring brands lending their generosity to the event included beauty and skincare names such as Y.O.U, SimplySiti, Silkygirl, Wardah, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa, and AISASEA.

Body positive model Hikma Al Hassan headlined Shopee’s inclusive and affordable looks that were curated based on how Malaysians are shopping for their Baju Raya online. With its first look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints, and textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange this season for both men and women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional and retro styles familiar to every Malaysian.

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita,  gave her styling advice on how Malaysians could tap into popular trends and dress up these looks: “Incorporating a dash of kek lapis color blocking, lively yet chic orange or nostalgia in one’s ensemble while integrating a bit of glam and a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it’s about interpreting and styling it in a way that reflects your best and true self as well as respecting values and cherished traditions you hold dear in celebration of Eid.”

Shopee is dedicated to offering a diverse and wholesome range of fashion choices for the whole family. Dato’ Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee, echoes this sentiment with his expert take: “Aidilfitri is a celebration of love and victory over Ramadan, whether you're at a kampung house or a city ballroom. Dress comfortably with modesty in mind. Avoid overdressing that will lead you looking like a Christmas Tree. When choosing baju Raya, prioritize comfort, and only follow trends if they suit your personality.”

Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor and Founder of Mikaseries, gave his take on how to do Raya 2024: “I prefer classic Baju Melayu featuring a cekak musang collar and concealed buttons. I will style with instant sampin that can be ready within 2 minutes to complete the look. I like this outfit idea because it is classic suitable for Raya morning.”

Raya Stail Kita study* covering Malaysian shoppers on the platform revealed that over 9 in 10 surveyed are driven to shop by coordinating looks with their whole family this Raya. Five in ten embrace the layer cake Raya trend, four in ten buy retro outfits and the remainder search burnt orange. This fashion show is the third chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities**.

This Raya season, shop worry-free with Shopee as our new Change of Mind 15-Days Free Returns feature will make your shopping experience a pleasant and peaceful one. From 19 March 2024 onwards, you can return a product for a full refund, within 15-Day Shopee Guarantee period.




Visit Raya Stail Kita microsite at https://shopee.com.my/m/raya-stail-kita and the Ramadan Bersama Shopee campaign microsite at https://shopee.com.my/m/ramadan-sale#SLM1

Monday 26 February 2024

Bella Hazaha Makes Pyjama Fashion Go Viral on Shopee Live

 One homegrown Shopee Live entrepreneur has disrupted the Malaysian sleepwear market by targeting customers searching for trendy, modest, and affordable pyjamas that can be worn publicly. Bella Hazaha Pyjamas, launched in September 2023, has carved out a unique space in ready-to-wear pyjama fashion, by selling over 500 pyjamas daily and becoming a top seller on Shopee Live.


"Shopee Live has been a game-changer," says founder Bella. "Gone are the days of niche social media advertising. Now, I connect directly with customers, showcasing products in real time. It's like having a personal shopping assistant – the platform tracks orders while the host explains each pyjama's details. This has streamlined operations and boosted my business significantly. I even opened a physical office and warehouse to meet demand!"


Redefining Sleepwear Beyond the Bedroom

Going beyond traditional sleepwear, Bella Hazaha shatters stereotypes with bold prints, vibrant colours, and playful patterns. Their best-selling Kaftan Dress, designed by Bella herself, resonates with women who crave both comfort and self-expression, boasting over 36,600 pieces sold. The collection consists of 16 stunning patterns, ensuring every woman finds her perfect match, from ‘Daisy’ to ‘Leopard print’.



“Our customers are owning their individuality,” she explains. “While satin and silk sleepwear offer undeniable luxury and sensuality, their hefty price tag can be a barrier for many. We strive to create affordable luxury fashion pieces without compromising on quality. That’s why we use cotton mix for our sleepwear. This material isn't just budget-friendly, but it also provides comfort and practicality, offering low maintenance and easy care.”


Harnessing the power of live streaming, Bella revolutionises the way customers connect and shop. During a recent session with over 3,400 viewers, a viewer asked, "What size is right for me? I'm 151cm and 60kg." The host, demonstrating quick thinking and product expertise, promptly recommended a size ‘S’ and went on to explain the brand's sizing guide in detail, giving viewers confidence in their purchase decision. The brand goes live daily at 12PM, offering Malaysians not just affordable pyjamas below RM30 but also a friendly and informative shopping companion.


Personalising Audience Experience

To maintain brand consistency, Bella handpicks and trains each host as a brand ambassador. “I believe that livestream hosts are not just tasked to answer questions  – they are the face of our brand. I ensure that my hosts are trained far beyond scripts, standardising everything from makeup and headscarf styles to host-audience interaction. It’s a demanding approach, but what truly sets us apart is our ability to captivate viewers with both stunning fashion and genuine connection."



Bella Hazaha’s live team drives a sevenfold increase in sales through captivating Shopee Live sessions. Since its launch, the brand has strategically expanded its team from three to eight hosts, attributing a significant portion of its sales success to their lively streams that build trust and drive conversions.


"Maintaining energy and engagement during our four to eight hour daily streams demands a lot from our hosts," says Bella. "To ensure their well-being and maximise viewer interaction, we rotate between two hosts per stream, allowing for short breaks and recharged energy. Peak sales periods on Shopee can be intense, with viewership spiking over sevenfold from an average of 36,000 views. We prioritise addressing every comment, fostering a sense of community and ensuring no viewer feels neglected." she concluded.

Thursday 15 February 2024

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

 Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanised content and increased immersive experience of livestream.


Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.


Kenneth Soh, Head of Marketing at Shopee Malaysia said “We have outstanding affiliates who have driven exceptional traffic growth, lending credibility to local sellers and brands through quality content that resonates with Malaysians. As we step into 2024, it is time to embrace authenticity and personalisation. Our study supports this, with 75% of our exceptional affiliates expressing a desire to humanise e-commerce experience and wanting to connect with their customers through relatable stories and genuine experiences.”


The survey highlighted a shift towards leveraging Shopee Live, with 93% of affiliates expressing a desire to grow further using this platform. Additionally, 87% of the surveyed respondents indicated plans to conduct more live streams, incorporating interactive features like polls to create dynamic and participative audience experiences while 94% foresee more local consumers engaging with the platform. 


“Our affiliates are the voices and trendsetters of their communities. They have the power to spread trust and connection to their audiences beyond the digital walls. Growing our ecosystem to support e-commerce will continue to be our key priority. We believe in the power of affiliates in driving important and impactful narratives and providing local sellers a platform to further flourish,” continued Soh. 


Affiliates are recognising the potential of live streaming, with a 500% increase in live stream orders over the past year. They see the value of live streaming in generating lively consumer engagement through real-time interaction and its ability to convert to immediate sales.


Celeste Phuah, one of Shopee’s top-performing Affiliate Livestreamers emphasised the authenticity of live sessions. "I always keep it real when talking about a brand's product. I share my honest thoughts on its quality, and that's how I build trust with my followers. Before promoting any sponsored products, I make sure to try them out myself. This way, I can be sure they're beneficial for the audience and reasonably priced.”



Celeste is one of the many affiliates that harnesses personalisation and authentic engagement via Shopee Live. She simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, Celeste has facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users.


Rita Zafran, a high-performing Shopee Affiliate, shared, "My connection with the audience is built on shared interests and common challenges, such as the struggles of preparing children's lunchboxes and organising school bags. My main purpose is to identify products that truly meet my audience's needs. In 2024, I believe live streaming will be a major trend for affiliates. I am joining live streams to interact with my audience in real-time, address their questions and promote the products I'm currently using.” 



Since Rita started streaming in 2024, she engages with her users by sharing her favourite home and living products, and her most-used Muslimah shawls. Rita describes these products with the aim of creating a helpful space where users can openly ask any product questions they may have. In the comments section, Rita patiently addresses questions such as ‘Where did you buy these cute lunch boxes?’, ‘Do these tumblers retain heat well?’, and ‘Can you share some styling tips for tudung please?’, providing a human-touch to her e-commerce content. 


The ‘Championing Inclusive Commerce 2024’ study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers.

Tuesday 19 December 2023

Documentary "Shopee Rai Lokal" Premieres at Shopee Super Awards 2023

The groundbreaking documentary "Shopee Rai Lokal” premiered on 14 December 2023 at Shopee Super Awards 2023, held at the Majestic Hotel in Kuala Lumpur. The film follows the stories of three homegrown sellers who have shattered barriers and achieved success on e-commerce.


"This film is a love letter to Malaysian entrepreneurs," said Shopee Head of Marketing, Kenneth Soh. "We want to remind Malaysians buying local that behind the online storefronts, there are many people and communities who our sellers support; this documentary is a testament to their intelligence, resilience, and values.”


"Shopee Rai Lokal'' is an inspiring and thought-provoking look at the challenges and triumphs of sellers in their journey to finding their niche online. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.


The documentary, Shopee’s first in Malaysia, was produced in collaboration with Khairil M. Bahar, an award-winning indie filmmaker who is known for Ciplak (2006), Relationship Status (2012), Cuak (2014) and Kickflip (2020). His work has been featured at numerous film festivals, television, and streaming networks.


“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop local by spotlighting super star sellers and capturing their stories,” said Soh.


Shopee Super Awards 2023 is a major e-commerce industry awards held annually in Kuala Lumpur proving the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that. The event, attended by Ainul Aishah, Ceddy Ang, Dato' Jovian, Dato' Siti Nurhaliza, Dolla, Neelofa, Nuex Rosli, Zoey Rahman, and more, celebrated the achievements of 100 beloved brands, homegrown sellers, and outstanding talents that achieved exceptional growth in online sales.


Award winners excelled on e-commerce by consistently taking part in Shopee’s upskilling programmes: attending free courses on Shopee University, networking at Shopee Seller Summit, leveraging Shopee Marketing Solutions, participating in free educational KOL masterclasses, exchanging ideas at Shopee House, and growing their personal brand via Shopee Live.


Edward Wong of HomeDecoStore


Edward Wong, the founder of HomeDecoStore, discovered his entrepreneurial calling on Shopee after being forced to give up his job as a flight instructor due to the pandemic. Teaching himself how to operate all aspects of his startup, he explored various ventures online before stumbling upon a unique opportunity when he collaborated with his E-commerce Assistant, Asmanissa Kamaruzaman: the mini sejadah (prayer mat). Edward's customer engagement on Shopee Live transcends cultural barriers, allowing him to integrate customer preferences into his sejadah designs seamlessly while respecting religious sensitivities. HDS Sejadah Muka has become HomeDecoStore's best-selling item, bulk purchases of up to 10,000 pieces in two to three weeks, for special occasions like kenduri (banquet/feast). To Edward, these prayer mats symbolise appreciation for Malaysia’s cultural diversity and traditions.


“I want to highlight the fact that young fresh grads go above and beyond to stake our long-term careers on the power of online marketing. Yet we are very much an unappreciated category of sellers compared to more well-known multinationals. I hope we spark a wider conversation on what it’s like to have local entrepreneurs represented on camera. Everyone's journey matters as much as the end goal; we need to enjoy the journey and adapt if anything comes up along the way. The support and recognition we receive on Shopee is truly valuable, as our average bulk orders range from 200 to 300 pieces, and we sell approximately 1,000 pieces in a week. This success is a testament to the hard work and dedication of our team,” said Edward Wong, founder of HomeDecoStore.



Felicia Tan of Mamami Shoppe


In 2008, Mamami Shoppe was formally established as a tribute to Felicia Tan's mother, affectionately known as "Mama," who instilled a deep appreciation for healthy living within the family. Inspired by Mama's teachings, Felicia embarked on a mission to share this wholesome lifestyle with the wider community. Mamami Shoppe's foray into e-commerce in 2017 marked a significant milestone in its journey. By establishing a presence on Shopee, the company gained access to a wider audience, enabling it to connect with health-conscious consumers across Malaysia. The company's growth trajectory was further propelled by the positive word-of-mouth recommendations of its loyal customer base. Today, Mamami Shoppe employs over 50% women and has positively impacted the livelihoods of approximately 30 locals, 20 local vendors, and their dependents. 


“In today’s society, it’s so rare to just have three neighbourhood sellers talk, isn't it? I feel so fortunate to have this emotionally intelligent team from Shopee come in and genuinely uncover our journey in transitioning from traditional to digital… We didn’t stage anything. We just walked the aisles and they found our gems.” said Felicia Tan, founder-owner of Mamami Shoppe.


“I am grateful to be supported by a loving family, who has allowed me to grow this business that started off from a home-office as I grappled with the delicate dance of balancing business demands and family ties. Today, we have grown to have over six warehouses, and it is our hope that we can continue to expand our nourishing touch to new horizons in Latin America and the Middle East in the future,” added Felicia.


Mohd Zaid (right) of Lampu Cherita


After nine years of searching for his true calling, Mohd Zaid of Lampu Cherita bravely picked himself up after several failed attempts at starting a business online when he discovered his passion for candle making. Guided by his observation that Malaysians spent hundreds of ringgit on scents, and that there was no real affordable option in the market for people like him, he founded Lampu Cherita. With the support of his family and two part-time staff, he meticulously hand-poured and custom-created 50 to 100 candles daily from his home-based operations in Kajang. Despite losing valuable inventory to floods and financial constraints that forced him to operate from home, Mohd Zaid remained undeterred, interacting with his customers on Shopee, gathering feedback, and taking personalised orders on Shopee Live. In addition to running his business, he actively engages and supports other sellers as a Shopee Bintang member.


“It’s the power of storytelling. I’ve spent the last few years figuring out how many different businesses failed while I was at Astro before I finally found my niche online with candles. I’ve had rainstorms flood my inventory and put out the lights on my savings. I know what it means to use livestream and storytelling online to get through some tough times. It is my dream that every home in Malaysia will be filled with the scent of Lampu Cherita candles,” said Mohd Zaid, founder of Lampu Cherita.


Shopee Rai Lokal is part of a series of authentic stories told across channels to spotlight local sellers and raise awareness for buying local. It is part of Shopee’s commitment to drive greater inclusion in the marketplace and use technology to help build communities.

Thursday 7 December 2023

Livestreaming and Affiliate Commerce Hit New Heights on Shopee in 2023

KUALA LUMPUR, 8 December 2023 – Livestreaming and affiliate commerce have driven greater marketplace inclusion for homegrown sellers and local talents across Shopee’s platform in 2023. Over the last year, the leading e-commerce platform in Southeast Asia & Taiwan observed that Malaysians watched over 34 million hours of livestreams on Shopee Live and engaged with local influencer hosts 3.5 billion times. For sellers who realised over 500 thousand Ringgit in sales this year, livestream orders represented between 10 and 40% of total platform orders. Compared to 2022, Shopee saw affiliate-driven orders increase 420%, with the inclusion of more than 20,000 new affiliates in its ecosystem this year.

“This marks a significant milestone in Malaysia’s digital transformation journey. These trends have revolutionised the way Malaysians shop, learn, and engage with brands, creating a dynamic and interactive online landscape. It’s also a demonstration of just how hyper-localised e-commerce has become; Malaysians on our platform are favouring local livestreamers and affiliates, whereas our homegrown sellers are upskilling to be more relatable to digitally-savvy audiences.” comments Kenneth Soh, Head of Marketing at Shopee Malaysia.

 

Shopee Live 9.9 Countdown Concert featuring local talents and hosts

Shoppable livestreaming, the seamless integration of e-commerce into livestreaming sessions, has captivated Malaysian consumers of all ages by providing engaging shopping experiences whether they are looking for motorcycles, keropok lekor, chocolates, gold jewellery, or household groceries. While the majority 60% of Shopee Live fans shopped beauty and fashion, 20% bought groceries and baby products, 10% sought home appliances and electronics, while the remainder shopped Automotive and Sports and Outdoor gear over the last year. 

The expansion of Shopee Live into new verticals has given rise to many opportunities for local sellers. Of the top Shopee Live sellers by sales in 2023, 60% are local sellers and brands like PHINIX STORE, Momo House, Elgini Apparel, MYDIN, and HABIB. Not only are local sellers taking advantage of Shopee Live’s polling function and interactive games to understand audience preferences better, but they are also benefiting from the added credibility and endorsements of Malaysian celebrities such as Elfira Loy, Najiah Hassan, Sherry Alhadad, Syamira Zahar, and Zoey Rahman. 

Malaysian brands and sellers have been collaborating with Shopee Affiliates, who connect with Malaysian customers, provide genuine product recommendations and reviews, and drive traffic. Based on affiliate orders over the last 12 months, Shopee Affiliates’ customers shopped for Home and Living products the most (30%), followed by Health and Beauty (25%) and Mobile and Accessories (25%). 70% of the top products Malaysians have bought from Shopee Affiliate links benefit local sellers. About two-thirds of Shopee Affiliate links generated this year directed traffic to boost local sellers such as B.S.B (Bed Sheet Bestseller), Momo House, and Myfooyin.  

 

Shopee House 2023, an event designed to promote engagement between local brands and KOL affiliates  

“These collaborations have proven to be a win-win relationship,” said Soh. “Malaysian affiliates benefit from the interactive and engaging format that allows immediate purchase opportunities, maximising their earnings which is performance-based. On the other hand, Malaysian sellers benefit from affiliates who have a loyal following and a reputation for recommending quality products; they can bring positive associations to the livestream seller’s brand.”

The success of livestreaming and affiliate commerce as demonstrated by Shopee in 2023 sets the stage for even greater growth in the years to come. With the continuous advancement of technology and the evolving preferences of Malaysian consumers, these trends are poised to play an increasingly significant role in driving more inclusion for local players in the marketplace.

Friday 24 November 2023

The Raw. Brings Real-Time Skincare Consultation to Malaysians on Shopee Live

 

Malaysian skincare brand leverages Shopee Live to educate skincare enthusiasts


KUALA LUMPUR, 16 November 2023 – The Raw., a homegrown skincare brand, educates users on the importance of achieving healthy skin through Shopee Live. The company conducts interactive livestream sessions providing skincare consultation, informative do’s and don'ts of their products, and increases awareness on their range of specially-developed skincare for Malaysians. 


The Raw.’s knowledgeable skincare experts offer real-time consultation for users to share their skin concerns and discuss the best science-backed products and routines for their skin type on Shopee Live. They share their personal experiences with various serums, show before and after photos of themselves, and explain the science behind the active ingredients in the products and how it affects different skin. This approach fosters a sense of community among skincare enthusiasts, creating a trusted space where they feel heard, understood, and empowered to take control of their skin health.


Some burning questions that viewers have asked in-stream were: ‘I have dry skin, can I still use the acne drying solution?’, ‘Can I mix niacinamide with ascorbic acid serum? Will it cause me breakouts?’, ‘Can the arbutin serum be used by pregnant or breastfeeding women?’ and more. These experts share valuable advice and product how to’s.


“Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs. I hope to continue using Shopee Live to educate Malaysians on the science behind healthy skin to help them achieve their goals,” said Adibah Mazlan, founder of The Raw., and board-certified pharmacist.


The Raw.’s decision to embrace Shopee Live as an educational channel has proven to be a resounding success with over 30% of their orders coming in through live stream in 2023. This year alone, they have sold over 31,000 products, six times more than the year before, owing this improvement to their Shopee Live sessions. The company plans to increase their frequency from 110 to 140 livestreaming hours a week, propelling their mission in raising awareness on skincare to Malaysians.


"Live commerce has revolutionised the way brands connect with customers, and The Raw. is a prime example of this transformation. We believe that Shopee Live provides an unparalleled avenue for brands to have on-screen conversations, share informative insights, and showcase their products in an interactive way. We're incredibly proud to have The Raw. on Shopee Live and look forward to supporting their continued growth on the platform," said Kenneth Soh, Head of Marketing at Shopee Malaysia.


Before and after of Adibah Mazlan, who used her own products for three months to clear her skin


The Raw.’s products are developed with scientifically-approved ingredients that are gentle enough to address a variety of skin concerns, including acne, wrinkles, and dryness. Since its inception in 2020, they have sold over 47,000 products on Shopee. Their bestseller, ‘Acne Spot Drying Solution’, has helped over 17,000 Malaysians battle pimples, with close to 2,000 bottles sold monthly. 


“My passion for skincare stemmed from my personal struggles in fixing my acne. I realised that many formulations in the market have a high percentage of active ingredients that may not be suitable for all skin types to solve their specific skin concerns, and I wanted to fix that. Combining my pharmaceutical and medical knowledge, The Raw. was born to provide safe, high-quality, effective and most importantly, affordable products for Malaysian skin,” Adibah concluded.