Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

• Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.
• Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.
• Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

Embracing Prosperity: How Local Entrepreneurs Turned Humble Dreams into Nationwide Success

With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Sunspin’s journey to healthier living, balanced family life, and business success

Husband-and-wife team Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020 with a mission to make Konjac noodles and Black Garlic products more accessible to families like their own. As parents of two young children, the couple was inspired to promote healthier eating habits while building a stable future for their family.

Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.

“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.

Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.

This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.

From a small home experiment to FunFun.inShop’s multi-million Ringgit business

Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses. “Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders started rolling in—at one point, up to 200 to 300 a day. “It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shares.

By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million ringgit business. FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers. “These tools have been essential for helping us stay competitive and grow steadily,” he says.

What began as a small home-based operation has grown into a thriving business that’s making a difference. “I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflects. Shopee Live has been especially impactful, allowing Bryan to interact directly with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he says with pride.

Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.

As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.

First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

Shopee Affiliates help drive 1 in 4 orders, empowering local businesses nationwide

Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. This remarkable growth reflects their dedication to meeting customers' needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide. 

Malaysians' favourite local brands, such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes Official Store, and Popi Official Store, generated some of the highest orders from their livestream sessions. Shopee Affiliates  further bolstered visibility for sellers, driving 1 in 4 orders for local businesses, including allblue5367, HYGR, and Panna Lab. They also posted over 1 million Shopee Videos, significantly boosting visibility for local sellers.

Malaysians enjoyed substantial savings during the campaign, with over RM400 million in savings achieved through Shopee’s Lowest Price Guaranteed. Additionally, over 51 million Shopee Coins were claimed on Shopee Live, highlighting consumer’s participation during the streams and the great value and shoppers could enjoy during the event.

The diverse product categories on the platform further reflect how Shopee successfully meets Malaysians’ needs and preferences. Health & Beauty (Skincare), Home & Living (Home Improvement), and Groceries & Pets (Household Supplies) emerged as the top categories during 12.12, underscoring the variety of products available to shoppers. Popular search terms included women’s sandals, powerbanks, baju kurung, iPhone cases, and women’s blouses, while the most purchased items ranged from Muslimah jerseys to makeup foundations, facial tissues, and ready-to-eat dendeng.

“As we celebrate Shopee’s 9th anniversary, the 12.12 campaign has been a meaningful way to close the year, reflecting our commitment to empowering local businesses and delivering great shopping experiences. This year’s success is a testament to the dedication of our sellers, the engagement of our affiliates, and the trust of our customers. We’re excited for our 10th year ahead, with even more exciting plans in the works. We truly appreciate the support of everyone involved and look forward to continuing this journey of growth and success together,” said Tan Ming Kit, Head of Marketing & Business Intelligence at Shopee Malaysia.

The 12.12 campaign highlighted Shopee’s role in supporting local businesses and connecting them with buyers across Malaysia. Beyond the Klang Valley, cities like Johor Bahru, Kinta, Seremban, Kuantan, and Kota Bharu were among top contributors by orders,  reflecting Shopee’s commitment to reaching and serving Malaysians nationwide.

Shopee Empowers Over 100,000 New Local Entrepreneurs in 2024

 Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’1 study reveals a significant milestone in the Malaysian e-commerce landscape: over 100,000 entrepreneurs joined the Shopee ecosystem in 2024. This substantial increase reflects the rising acknowledgement of e-commerce as a vital and sustainable business model in today’s rapidly changing digital market.

“The impressive growth of Malaysian entrepreneurs on our platform this year is a testament to their proactive embracing of digital opportunities. Shopee remains dedicated to providing local Malaysian businesses with the essential resources including Affiliate Marketing Solutions, third-party logistics services, and Shopee Live to thrive in today’s competitive e-commerce landscape. We are proud to play a part in the journey for local enterprises to broaden their reach, optimise their operations, and achieve growth in this ever-evolving economy,” said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

Shopee Live has emerged as a powerful instrument for local entrepreneurs, with a 113% increase in new sellers live streaming in 2024. This rise shows Shopee Live's growing importance as Malaysia's go-to platform for live commerce. Local sellers recognise Shopee Live’s interactive features that facilitate direct customer engagement, allowing them to build stronger, lasting relationships. The platform’s ease of entry and real-time feedback mechanisms are proving crucial in helping businesses stand out in a competitive marketplace, create meaningful connections with their customers, and reach nationwide audiences. The adoption of Shopee Live as a key business strategy is clear, with local sellers conducting over 1.4 million livestreams and receiving more than 27 million unique comments from users this year. 

Petals Malaysia2, a Selangor-based hair care brand, joined Shopee in 2021 to offer sustainable, wudhu’-friendly, Made-in-Malaysia products tailored to local preferences. Before joining Shopee, their market presence was limited to retail outlets, restricting their exposure and visibility. "Shopee provided access to a vast online audience, significantly expanding our market reach," said Khairul Azman, Founder of Petals Malaysia. "Shopee Live has also transformed our customer engagement. Through live sessions, we directly interact with shoppers, answer their questions in real time, and effectively showcase our products. This immediate engagement builds trust and drives purchases. We also use live polls and Q&A sessions to involve viewers, gather feedback, and enhance the overall shopping experience." Petals has sold over 26,000 units of their best-selling halal hair dye ‘Hair Color Shampoo’ since 2021.

The study also highlights a 65% increase in Shopee Live sellers from Malaysia’s East Coast, reflecting the platform’s success in helping local businesses expand their reach across the country. This underscores Shopee’s commitment in helping entrepreneurs from less urbanised regions to grow with e-commerce. East Coast sellers are using Shopee Live to build brand loyalty and deepen customer engagement, helping the platform create more opportunities for aspiring business-owners across Malaysia. 

Shopee’s top 500 locally-owned enterprises have achieved an average of 50% year-on-year growth in 2024, demonstrating the platform’s effectiveness in driving business expansion. This success highlights the strength of Shopee’s ecosystem and its role in helping sellers innovate and grow. The ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study also shows Shopee’s commitment to supporting local businesses and growing the digital economy. Shopee continues to be an important partner for homegrown businesses, offering tools and services that help sellers achieve new levels of success.

Get Ready for the 9.9 Super Shopping Day: Unbeatable Deals Await at Shopee!

Kick off the year-end shopping season with Shopee's exciting 9.9 Super Shopping Day! From now until 13 September, Malaysians can explore a treasure trove of amazing deals, exclusive vouchers, and thrilling giveaways. 

Enjoy free shipping with no minimum spend and discounts of up to 90% on your favourite brands and products—perfect for refreshing your wardrobe, upgrading your tech, or finding that ideal gift!

But that’s not all! Tune in to Shopee Live for a chance to win big! One lucky winner will walk away with part of the RM99,999 prize pool during our live game show. With exciting games, exclusive discounts, and limited-time offers, this is the shopping event you don’t want to miss!

Win Big With Shopee Live’s 9.9 Kotak Duit Misteri! 

From 2 - 9 September, participate in the special Kotak Duit Misteri game show for your chance to Win Up To RM99,999 with Shopee Live! To join, simply complete the milestones set during the live session, send the “keyword of the day” announced during the show to the Shopee Live team, and if selected, answer a simple question about Shopee correctly. 

After that, choose your lucky box from a set of six; each will contain various prize amounts, with one holding the grand prize! Psst, if you’re a Maybank Shopee credit card owner, you stand a chance to win an additional bonus prize worth RM500 - good luck!

Highlights of the 9.9 Super Shopping Day:

Free Shipping & up to 90% off Deals: Get ready to set your alarms! As the clock strikes 12 daily, Shopee will release a selection of exclusive vouchers that will allow shoppers to maximise their savings. From free shipping to incredible 90% off vouchers, it is the perfect time to score some deals from your favourite brands and sellers.

Timed Deals and Cashback: Not a (mid)night owl? Don’t worry, we’ve got you covered every day! It's time to add your latest fashion finds to cart, stock up on your favourite skincare and makeup, and enjoy Free Shipping and incredible discounts during the special 12PM Fashion & Beauty Hours! Don’t forget to set a reminder for 8PM Shopee Live Hours and be entertained by your favourite hosts, influencers, and local sellers while getting the best deals!

Jom Shopee 9.9 TV Show: Tune in to TV3 and Shopee Live at 9PM on 9 September to watch ‘Jom Shopee: 9.9 Hari Pembelian Hebat’. Catch your favourite local celebrities such as Ryan Bakery, Elly Mazlein, Izzue Islam, Janna Nick, Shiha Zikir, Aepul Roza, Aya Amiruddin, Atu Zero, and RB Geng! Play Shopee Shake for a chance to win up to 9 million Shopee Coins, Samsung Galaxy 24 Ultra 256GB, Xbox Series X, and Le Creuset Round French Oven; also enjoy great discounts from as low as RM1 only at 9PM, on 9 September!

Shopee Video: Watch your favourite videos and earn up to 35 Coins daily! Enjoy an 80% off no minimum spend Shopee voucher (capped at RM8) when you place an order on Shopee Video.

Don’t forget to take part in the 9.9 Super Mission! Complete missions to unlock exclusive rewards you can use on September 9th, and for a chance to win a Samsung Galaxy S24+. Participate throughout the campaign to maximise your rewards — start your missions today!

This 9.9, shop in peace with our 15-Day Free Returns policy, where you can return items easily with no questions asked. Whether it’s a change in preference or any other reason, we've got you covered. We also know how important timely deliveries are, so if your order arrives late, you’ll be compensated with a voucher through Shopee’s On-Time Guarantee program. 

What are you waiting for? Prepare for the shopping spree of the year and take advantage of these unbeatable offers. The 9.9 Super Shopping Day is your opportunity to shop smart, save big, and snag the best deals of the season!

Don’t miss out on the 9.9 Super Shopping Day only at Shopee! For more information, visit https://shopee.com.my/m/99

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing

 Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category.

When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion landscape, and Shopee's position as a key player in catering to this evolving customer preference.

“Shopee is actively driving the Muslimah and inclusive fashion movement. We recognise this shift and are committed to fostering inclusivity on our platform. This is evident by 70% of sellers incorporating more size ranges and featuring diverse models. We empower sellers to cater to a wider range of body types, creating a truly representative shopping experience for all Malaysians on the platform," said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. 

The study unveils Shopee sellers' data-driven approach to Muslimah and inclusive fashion content. 70% prioritise customer feedback and order insights for inspiration, ensuring content directly aligns with evolving customer needs. The remaining 30% of sellers utilise external sources like peer analysis, social media trends, fashion blogs, and local influencers for inspiration.

This focus on data complements the strategies of brands like Zoe Arissa. Esther, Director at Zoe Arissa, exemplifies this by stating, "We use customer reviews to improve on our products and services while utilising Shopee Live to engage and interact with our audience in real-time. As a local fashion brand, we also design a wide range of Muslim-friendly styles to ensure our products resonate with Malaysians." 

Further study results reveal that price, quality, and variety are top customer priorities for Muslimah and inclusive fashion. A significant 80% of respondents identified offering high-quality products in diverse colours and sizes at affordable prices as the key driver of customer attraction. The remaining 20% prioritise differentiation through unique and authentic designs with frequent collection refreshes.

ZUCCA, a Malaysian modest fashion brand, exemplifies this focus. “We design our garments to respect cultural and religious values while allowing for personal expression. By providing a diverse range of contemporary and traditional styles, we ensure that every woman can find something that fits her unique taste. Additionally, we are committed to affordability, making it possible for all our customers to enjoy high-quality, modest fashion without compromising on style or budget," commented Nurul Syamira, Co-Founder of ZUCCA. 

Shopee's commitment to inclusivity is shaping the Malaysian e-commerce landscape. By empowering sellers and fostering a data-driven approach, the platform offers a diverse and representative shopping experience. This caters to evolving preferences and positions Shopee as a leader in Muslimah and inclusive fashion. As users embrace a wider range of styles, Shopee will remain at the forefront, ensuring everyone finds their perfect Gaya Lagi Lit look.

Learn more about Shopee’s Muslimah and inclusive fashion offerings while shopping RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale: https://shopee.com.my/m/7-7

Elevate Your Style with Shopee’s 7.7 Mega Fashion Sale

 Unleash your inner fashionista and elevate your style with Shopee's unmissable 7.7 Mega Fashion Sale! Experience a seamless shopping extravaganza, with everything you need to curate a show-stopping wardrobe refresh – all at your fingertips. From 1 to 9 July 2024, amplify your personal style and shop smarter than ever at Shopee's 7.7 Mega Fashion Sale.

Daily 11 Fashion Steals with Super Seringgit Fashion Deals

Dive into a treasure trove of on-trend styles and score steal-worthy deals at just RM1 on an exciting curation of fashion must-haves from 1 to 9 July. From statement sneakers that elevate your everyday look to chic handbags that add a touch of sophistication, there's something for every style. Don't miss out on this daily chance to refresh your wardrobe with unbeatable prices across a vast selection. Start shopping at 12PM and revamp your look for less!

Free Shipping No Minimum Spend

Level up your wardrobe without shipping worries this Shopee's 7.7 Mega Fashion Sale! Shopee's daily Free Shipping vouchers, released at 12AM, empower you to indulge in a shopping spree. Simply claim your vouchers, redeem them at checkout, and refresh your look this 7.7!

Whole new Fast Fashion with Shopee’s On-Time Guarantee

Shop the hottest trends with confidence – Shopee's On-Time Guarantee ensures your statement pieces arrive within the Estimated Delivery Time when you need them. Experience the thrill of slaying in your new looks and if your parcel is delayed, you'll receive a RM5 voucher for all deliveries that exceed the estimated delivery date provided.* Shop stress-free, knowing Shopee prioritises timely deliveries so you can focus on what truly matters – rocking your new fashion finds.

8PM 15% Cashback Hours Daily

Maximise your fashion budget with daily 15% Cashback vouchers, redeemable until 9 July. Every purchase you make earns you Shopee Coins, which you can use towards future fashion finds. It's the perfect opportunity to elevate your wardrobe with on-trend pieces at incredible savings. Don't miss out - claim your Shopee vouchers today and enjoy upsized vouchers on 7 July!

Shop #ShopeeHaul Gaya Lagi Lit on Shopee Live with 7.7 Fesyen Fiesta

Shopee partners with popular local fashion brands and sellers to launch the 7.7 #ShopeeHaul Gaya Lagi Lit capsule wardrobe collection. Elevate your everyday style with this collection of trendy and affordable pieces that celebrate modesty. Mix and match to create the perfect inclusive looks and express your unique personality. Tune into Shopee Mamak on Shopee Live at 8PM from 1-5 July and on 7 July for exciting games and a chance to win RM2,000 in cash! Shop with confidence and style this 7.7 Mega Fashion Sale.

Enjoy Best Value Deals with Shopee Choice

Discover a curated selection of trendy apparel, must-have accessories, and essential lifestyle items – all guaranteed to be below RM3. Enjoy the convenience of fast delivery and free shipping on your purchases, ensuring you receive your fashion finds promptly without breaking the bank. Shopee Choice also prioritises quality, so you can shop with confidence knowing you're getting the best value for your money. Don't forget to revisit Shopee Choice on every 1st of the month to claim exclusive vouchers, snag super low-priced items starting from RM1, and explore even more exciting deals!

Enjoy 0% Instalments with SPayLater & Additional Benefits from ShopeePay

Plan your 7.7 Mega Fashion Sale purchases with SPayLater for 0% fees on 3-month instalments. New users get RM15 off, while existing users save up to RM30. Plus, satisfy your cravings offline! Enjoy up to 90% OFF on the Zus Coffee Mobile App and RM50 off at Baskin Robbins and other F&B stores with SPayLater. And that's not all! Top up your ShopeePay wallet using DuitNow to earn and win up to RM100.

Visit https://shopee.com.my/m/7-7 and embark on a thrilling and unbeatable fashion journey of deals and latest fashion trends all in one place – the Shopee 7.7 Mega Fashion Sale!